Repositioning P

1
Repositioning PR w/ Economics

• Why Economic Impact?
• To gain support of Non-Users
• New benefits entire community (public benefits)
• Enlarges the tax base
• Can justify allocation of resources
• If ROI is good, allocation makes sense
• Newer/better facilities and attractions
• New enables upkeep and acquisition

2
Positioning

• Refers to the place that PR occupies in the
  minds of elected officials
• Agencies and Organizations dont position
  services, stakeholders do!
• It is a comparison with your competitors
• Responsiveness to communitys desires!
• Usually alleviation of problems
• Cant focus on private benefits or multiple (3)
• Police, education, etc. are not private

3
Repositioning

• Changing the Attitudes of constituents!
• Not an easy task!
• Repositioning Strategies (again!)
• Real change what you do
• Competitive altering competitors image
• Psychological altering your image

4
PRs Relationship w/ Tourism
Recreation Attractions in a Jurisdiction
Travel
Conference and Convention Travel
Pleasure Travel-Sphere Of Interest
Business Travel
Recreation Opportunities For Local Residents
Visiting Friends/Relatives Personal Business
Segments of Travel and Their Inter-Relationships
5
Actual Attractions

• Tourism agencies unlikely to influence
• Business travel or VFR travel
• Tourism System Activated by Activities
• Arts, Heritage Places, Parks, Recreation, Arenas,
  Casinos, etc.
• Public sector drives pleasure travel!
• PR is the engine of tourism, not private
  industry
• image problem