A renewed EU Tourism Policy:

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European Commission
Enterprise and Industry Directorate-General
IRE Conference 21/08/2006
A renewed EU Tourism Policy Towards a stronger
partnership for European Tourism COM (2006) 134
Franco Ianniello Head of Unit Tourism DG
Enterprise and Industry
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Some Statistical Data
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Some Statistical Data
4 of the Community GDP 4 of the total labour
force With the related sectors 11 of the
Community GDP 12 of the total labour force
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Tourism and the Growth and Jobs Strategy

• Tourism and the renewed Lisbon Strategy
• Tourism and the development of European regions
• Sustainable tourism contributes to employment and
  growth

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Challenges facing tourism

• Demography changes
• Demand for specific forms of tourism
• External competition
• Sustainability
• The answer competitiveness, quality and
  partnership

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Dialogue and partnership amongst tourism
stakeholders

• a wide variety of stakeholders
• a wide variety of policy measures
• Partnerships is necessary at every level of the
  decision-making process

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A renewed European Tourism Policy

• clear and realistic goals
• the best use of available resources
• building on on-going actions
• offering added value
• complementary to MS policies

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A renewed European Tourism Policy

• Aims to improve competitiveness and create
  more and better jobs
• Instruments co-ordination, co-operation and
  supporting actions
• Areas mainstreaming tourism
• promoting sustainability
• enhancing visibility

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A renewed European Tourism Policy Mainstreaming
measures affecting tourism

• Better regulation
• Policy-coordination
• Improved use of available European financial
  instruments

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Promoting tourism sustainability

• European Agenda 21 for tourism
• Specific supporting actions

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Enhancing the understanding and the visibility
of tourism

• Collecting of data
• Promotion of European destinations
• Improving the visibility of tourism
• a common goal

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A renewed European Tourism Policya stronger
partnership

• The way forward
• Building up partnership at all levels
• EU commitment, and
• active involvement of all stakeholders