Media Rush

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Media Rush

• Perspectives
• T. Anand Mahesh
• Managing Partner , Mavcomm Consulting

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What, Why, When, Where, Who How
Approach
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What, Why, When, Where, Who How
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Statistics
Source Registrar of Newspaper in India
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Statistics
PWC Report July 2009
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Yes, there is media rush.
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What, Why, When, Where, Who How
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Perspective

• Rise of India

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PwC Report

• The print industry is projected to grow by 5.6
  over the period 2009-13, touching 4.26 billion
  in 2013 from the present 3.24 billion in 2008.
• The film industry is projected to grow at a CAGR
  of 11.6 over the next five years, touching 3.7
  billion in 2013 from the present 2.14 billion in
  2008

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Against the backdrop of volatility in advertising
spending, we are also experiencing increased
fragmentation of media and its audiences.
Timmy Kandhari, leader, India entertainment and
media practice, PwC
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What, Why, When, Where, Who How
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Media story
Source Brand Reporter, July 2008
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The real growth
Source Brand Reporter, July 2008
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What, Why, When, Where, Who How
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Perspective

• Media growth has been noticed across the country
• Tier-II and Tier-III cities are leading the
  growth in this as well
• Local channels and publications with local
  content and advertising are doing brisk business
• New media entrepreneurs are changing the way
  business is being done

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What, Why, When, Where, Who How
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Perspective

• Rise of Entrepreneurs with an ability to grow in
  adversity

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Media Reports

• Feb 2009 - As on date, applications of 97
  private satellite news and current affairs TV
  channels and 85 private satellite non news and
  current affairs TV channels are at various stages
  of scrutiny, Minister of State for Information
  and Broadcasting Anand Sharma told the Rajya
  Sabha.
• Tap Root India - Agnello Dias and Santosh Padhi
• Creativeland Asia - Raj Kurup
• Media 4 You Prashant Jain

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What, Why, When, Where, Who How
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Perspective

• High Quality with Low-cost innovation

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Add to the Media Rush
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Perspective

• Go for it.
• Twenty years from now you will be more
  disappointed by the things that you didn't do
  than by the ones you did do. Explore. Dream.
  Discover.
• A lot of people have ideas, but there are few who
  decide to do something about them now. Not
  tomorrow. Not next week. But today. The true
  entrepreneur is a doer, not a dreamer. The
  critical ingredient is getting off and doing
  something. It's as simple as that.

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Insights

• Be a generalist
• - Be a jack of all rather than being master of
  one. You should have operational knowledge of
  each and every aspect of business before you
  start one
• Resourceful
• The industry appreciates resourcefulness and
  quick turnaround times, compile a list of
  resources and keep them handy
• Network
• Always maintain your networks, once you are in
  touch with a client, media, resource, potential
  employee, be in constant touch

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How to go about it

• Build relevant skill-sets and experiences
• Identify loopholes in existing systems
• Develop strategic and operational models that you
  think will benefit the industry
• Build a team Business more than any thing else
  requires strong partnerships and teams
• Start saving for it Have finances in place to
  take the plunge
• Have Business Plan in place
• - What, Where, Whom, Revenue Models, Long term
  and short term growth targets

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Summing up

• We are seeing tremendous media growth in India
• Fragmentation of media and audiences to continue
  throwing up new niches
• Now is an opportune time to enter the rush
• Media entrepreneurship is not place dependent
• You have the capabilities to do it

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anand_at_mavcommconsulting.com
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