Media Kit

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Media Kit
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STAR 94.5 FM OVERVIEW
STATION WCFB FM FREQUENCY 94.5FM FORMAT
Urban AC- Todays RB and Classic Soul TARGET
AUDIENCE African-American Adults 25-54 AUDIENCE
BREAKOUT Female 60 Male 40 STATION POWER
100,000 Watts COVERAGE Orlando Metro including
Orange, Osceola, Volusia, Seminole,
Brevard, Sumter and Lake Counties.
Core Artists include Luther Vandross, Alicia
Keys, Patti Labelle, Gerald Levert, Marvin Gaye,
Anita Baker, Mary J. Blige, Brian McKnight, John
Legend, Al Green and Many more!
Star 94.5 reaches an affluent and educated
audience that is passionate about their music and
their lifestyle. Star 94.5s targeted audience
includes 75 African-American Adults, over 55
have a college education and 48 own their home.
The Star Marketing team works with each
advertiser to identify their needs and develops
specific plans to help them achieve their
goals. Source Scarborough Research Aug 03-July
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Phone [phone] Fax [phone] John
Young Parkway Orlando FL 32714
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STAR COVERAGE
Phone [phone] Fax [phone] John
Young Parkway Orlando FL 32714
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WHY STAR 94.5FM?

• Star 94.5s success is a result of the unique
  presentation of Todays RB and Classic
  Soul.
• Star 94.5 is dedicated to serving our community
  with family oriented programming.
• Star 94.5 is one of the most targeted media
  platforms to reach the African-American consumer
  in Central Florida.
• Star 94.5 reaches adult women who are involved
  in over 80 of all household purchases.
• Star 94.5 listeners have over 5 billion of
  disposable income .
• Star 94.5 is committed to offering customized
  marketing solutions that focus on the needs of
  our clients, thus bringing measurable results!

Source Target Market News
Phone [phone] Fax [phone] John
Young Parkway Orlando FL 32714
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STAR 94.5 PROGRAMMING

• The Tom Joyner Morning Show 6AM-10AM
  Monday-Friday
• Tom Joyner and his cast of Characters Sybil, J.
  Anthony Brown, Myra and Miss Dypree entertain,
  challenge and inform listeners with a mix of
  comedy, education and Todays RB and Classic
  Soul.
• JoJo 10AM-3PM Monday-Friday
• JoJo entertains the targeted At Work adult with
  the OLD SCHOOL MIX, 4PLAY MUSIC CONTEST and
  JOJOs COMMUNITY SPOTLIGHT.
• Eric Hollywood Davis 3PM-7PM Monday Friday
• Hollywood keeps the Star listener upbeat on their
  way home during rush hour. With his wealth of
  music knowledge he keeps our listeners informed
  and entertained!
• The Quiet Storm w/ Bruce B-Box 7pm-12mid
  Monday-Friday
• Bruces smooth and pleasant baritone voice sooths
  the soul and relates one-on-one with every
  listener.
• Overnights w/ Max St Clair 12mid-6AM
  Monday-Friday
• The king of overnight soul, Max St Clair keeps
  listeners going throughout the night
• Glory of Gospel 5AM-6AM Monday-Friday/ 7AM-1PM
  Sundays
• A pillar in the Central Florida Gospel community
  lifts listeners spirits with traditional and
  contemporary gospel hits.

Phone [phone] Fax [phone] John
Young Parkway Orlando FL 32714
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STAR 94.5 FEATURES

• Star 94.5 is a listener interactive radio station
  with on-air and on-site features to highlight
  Star core artists as well as keep our listeners
  entertained and informed.
• The Old School Mix- Monday-Friday 10AM 5PM
• A compilation of popular classic soul hits
  from the 70s, 80s and 90s by popular artists
  like Barry White, The Ojays, The Gap Band and
  more!
• Flashback-Monday-Friday 3PM-7PM
• Eric Hollywood Davis plays three songs
  back-to-back. The first listener to identify the
  name of the songs played wins the STAR Prize Pack
  of the day!
• Saturday Night House Party-Saturdays 8PM-12Mid
• An extended version of the Old School Mix,
  this party goes non-stop with listeners calling
  in to request a song fro the party!
• Community Connection-Monday-Friday
  6AM-10AM/Sundays 6AM-7AM
• Orlando journalist Max Johnson addresses
  community events and highlights issues that
  effect our community.

Phone [phone] Fax [phone] John
Young Parkway Orlando FL 32714
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STAR 94.5 FEATURES

• The Star 94.5 Cruiser
• Star 94.5 offers a full broadcast vehicle that
  is equipped with sound, lights and power. This
  vehicle is ready to go at a moments notice to
  highlight an advertisers event or location.
• The Star 94.5 remote broadcast fleet also
  features a fully equipped Cadillac Escalade
  complete with sound system and Prizes Galore!
• Promotional Events
• Star 94.5 holds annual events targeted to reach
  the African-American audience MLK Celebration,
  Mens Health Summit, Sisters take charge of your
  health, Old School Block Party Series, The Tom
  Joyner Sky-Show, Christmas Wish and Many More!

Phone [phone] Fax [phone] John
Young Parkway Orlando FL 32714
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WHY ADVERTISE?

• Advertising is an investment in success
• Advertising creates store traffic
• Advertising attracts new customers
• Advertising generates continuous business
• Advertising encourages repeat business
• Advertising keeps your business top-of-mind
• Advertising boosts and maintains morale
• Advertising gives your business a successful
  image
• Advertising keeps you in the competitive race
• Businesses that succeed are usually strong steady
  Advertisers!

Phone [phone] Fax [phone] John
Young Parkway Orlando FL 32714
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WHY RADIO?
Radios mobility allows you to establish a
special relationship with consumers. Radio
listenership remains strongtime spent with other
media declines. Radio can Influence new markets
and new prospects. Radio is King for establishing
top-of-mind awareness. Radios unique formats
allow you to target your best prospects. Only
Radio can reach on-the-go consumers. Only Radio
reaches prospects closest to the point of
purchase. Only Radio can provide unique
specialized on-air promotions. Other media can
play a complimentary role to Radios
effectiveness. Only Radio can provide powerful
and profitable remote broadcasts. Only Radio can
cost effectively knock through the sea of media
bombardment.
Phone [phone] Fax [phone] John
Young Parkway Orlando FL 32714