PANGBORN DESIGN

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PANGBORN DESIGN
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ANNUAL REPORTS
ANNUAL REPORTS
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BRANDING
BRANDING
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MARKETING
MARKETING
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PRODUCT DESIGN
PRODUCT DESIGN
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What is Effective Design?
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Effective Design Principles

• Relevant

• Ownable

• Memorable

• Consistent

• Flexible

• Contemporary

• Communication

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Detroit Science Center FULL COLOR DESIGN
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Detroit Science Center ONE COLOR DESIGN
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Pfizer Heart of Detroit FULL COLOR DESIGN
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Pfizer Heart of Detroit ONE COLOR DESIGN
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ArvinMeritor Compass FULL COLOR DESIGN
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ArvinMeritor Compass TWO COLOR DESIGN
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Design Makeover

• Robert J. Parks Library
• Oscoda, MI

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Existing Materials
Robert J. Parks Library (Oscoda, MI)
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Lack of Brand Identity
Robert J. Parks Library (Oscoda, MI)
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Possible New Identity
Robert J. Parks Library (Oscoda, MI)
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Flyer Redesign Before

• Lots of information
• Puppy layout
• Main messages unclear
• Legibility issues with vertical lettering
• Ineffective use of color

Robert J. Parks Library (Oscoda, MI)
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The 5 feet 3 second TEST

• Before viewing the next slide, keep these in
  mind
• Which one can you read from 5 ft. away?
• Which one can you get the vital information in 3
  seconds?

Robert J. Parks Library (Oscoda, MI)
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Flyer Redesign Before After
Robert J. Parks Library (Oscoda, MI)
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Which one do you remember better?
Robert J. Parks Library (Oscoda, MI)
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Flyer Redesign After

• COMMUNICATES
• key information same amount as Before
• show dog layout disciplined but fun
• messages very clear
• EASILY PRODUCED
• standard software created in Powerpoint (except
  for RJPL logo)
• template style visual system, consistency
• cost-effective BW on color paper

Robert J. Parks Library (Oscoda, MI)
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Branding Before

• Lacks brand consistency
• Script typedifficult to read
• Lacks a clear priority of communication
• Not eye-catching from a distance

Robert J. Parks Library (Oscoda, MI)
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Branding After

• Family look (branding)
• Visual system organizes information
• BW printing on color paper cost effective
• Created in Powerpoint only 2 fonts used (Arial
  Times)

Robert J. Parks Library (Oscoda, MI)
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Design Makeover

• Romeo District Library
• Washington, MI

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Existing Materials
Romeo District Library (Washington, MI)
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Flyer Redesign Before

• Legibility issues with body copy font
• Need to highlight stars (authors)
• Needs better organization of key information
  (branch location)

Romeo District Library (Washington, MI)
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The 5 feet 3 second TEST

• Before viewing the next slide, keep these in
  mind
• Which one can you read from 5 ft. away?
• Which one can you get the vital information in 3
  seconds?

Romeo District Library (Washington, MI)
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Flyer Redesign Before After
Romeo District Library (Washington, MI)
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Which one do you remember better?
Romeo District Library (Washington, MI)
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Flyer Redesign After

• COMMUNICATES
• key information instead of body copy, only key
  points presented
• layout font and space usage directs the eye
• coding system instant classification
• EASILY PRODUCED
• standard software created in Powerpoint
  (except for RDL logo and title)
• cost-effective BW on color paper

Romeo District Library (Washington, MI)
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Branding Before

• Need family look for various materials
• Logo usage inconsistent
• Photos dont work well on BW photocopied flyers
• Small repetitive clip-art clutters layout

Romeo District Library (Washington, MI)
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Branding After

• Family look (branding)
• Be strict with logo
• One large graphic element has more impact
• Prioritize key messages

Romeo District Library (Washington, MI)
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PANGBORN DESIGN