VisitWales and Cultural Tourism

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VisitWales and Cultural Tourism

• Kim Colebrook

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This presentation

• To give you an update on VisitWales activities
  and developments
• How you can get involved
• Look at how Churches have used the system
• Questions

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What is VisitWales?

• A way of participating in WTBs marketing and
  information services.
• Available to all tourism businesses in Wales.
• As chance to appear on more than 12 websites
  supporting all the marketing work carried out by
  the Wales Tourist Board.
• An opportunity for businesses to sell online if
  they wish, as and when they want no credit card
  facilities are needed.

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VisitWales is also..

• Available to 3rd parties to fuel their websites
  so if businesses are on VisitWales they could be
  on other websites e.g. Staying in Wales, North
  Wales Borderlands, etc.
• A Contact Centre also based in North Wales set up
  to support businesses in using the websites and
  to take visitor calls.
• Link to your own web site from your entry on
  VisitWales.
• Available to all the networked Tourist
  Information Centres in Wales.

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VisitWales Statistics

• 5620 products publishing on VisitWales - this
  varies day by day.
• Over ½ million unique visitors to the main
  website (www.visitwales.com) in 2004.
• Over 55,000 page views a day on the main website.
• 270,618 average hits a day on the main website
• Monthly stats sent to businesses.
• Web trends and sector stats are also found on
  www.wtbonline.gov.uk under VisitWales Section

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Developments

• New co.uk website was launched at the beginning
  of 2005.
• MyBusiness on a constant improvement plan to
  improve the user-friendliness and functionality
• Now publish accessibility details to the
  consumers
• Improvements in the booking processes for
  consumers in hand.

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How do you get involved?

• You need access to the Internet.
• www.mybusiness.visitwales.com

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Include some pictures and text about your
business etc..
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Once your information has been completed and
ticked to publish you will then appear on the
websites
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Support Available

• If you would like to get involved it could not
  be easier
• The WTB will work with your group/sector to
  encourage participation
• CD-ROM available
• Manuals and Mini Guides
• Support Line open 7 days a week

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Case Study - Churches

• In conjunction with John Winton of Churches
  Tourism Network for Wales we set up and delivered
  over 10 specific workshops for the network to
  raise awareness of the importance of religious
  premises being seen as an attraction for
  visitors to the areas.
• Over 80 churches / abbeys / cathedrals entered
  their details onto the VisitWales website.

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Churches

• 36 representatives have attended a specifically
  run workshop all over Wales.
• Following slides indicate the link from the CTNW
  website and some of the entries on VisitWales
  currently.

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To Conclude

• VisitWales is another marketing opportunity for
  businesses to use for free.
• The information entered and managed by you, is
  used in a number of ways e.g. other websites, at
  the Tourist Information Centres, etc.
• Support available to help you with the next step
  if you want to
• Questions???

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