Lead, Attract, Retain and Profit

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Lead, Attract, Retain and Profit The
Customer-Centric Search Solution
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Fulfilling Mark-Taylors Objectives
Mark-Taylor is known for providing a superior
product and an enviable lifestyle to its
discerning residents. As innovators, Mark-Taylor
knows that ongoing investments in the right
people and the right technology will ensure it
stays ahead of the curve. Vortaloptics has built
a value-added customer amenity that will
genuinely enhance Mark-Taylors brand image,
increase customer acquisition, improve resident
loyalty and provide a new monthly recurring
revenue channel.
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Value Proposition Customer-Centric Search

• Quick Win 1 Lead
• Keep Mark-Taylor ahead of the competition

• Quick Win 2 Attract
• Unique amenity gets more prospects to conduct a
  property tour and drives traffic to your web site

• Quick Win 3 Retain
• Empower your residents with an amenity that
  improves their daily lives and provides the best
  results

• Quick Win 4 Profit
• By attracting new residents, providing a valuable
  amenity and selling search ads, Mark-Taylor will
  see revenue

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Quick Win 1 Lead
Keep Mark-Taylor ahead of the competition

• Fact Local content represents a 100 billion
  offline marketAll this is addressable by
  search, Paul Levine, general manager of Yahoo
  Local.
• Lead by offering prospects a useful service on
  your website, a value-added community and
  information search tool
• Reinforce to existing residents the
  customer-centric goals of Mark-Taylor
• Innovative tool that not only benefits users of
  your web site, but also improves
  Mark-Taylor.coms web visibility
• Give trusted local businesses an unobtrusive yet
  effective marketing outlet to reach your residents

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Quick Win 2 Attract
Unique amenity gets more prospects to conduct a
property tour and drives traffic to your site

• Fact 84 of American Internet users (107
  million) regularly use search engines to find
  information on specific topics, products and
  services.
• Your prospects and residents use search to find
  what theyre looking for in fact, some are
  using search engines to find Mark-Taylor!
• Reinforce the marketing message Research shows
  the first thing visitors look for at a web site
  is a search engine.
• Mark-Taylor clearly understands their markets
  needs and provides a very relevant, vertical
  search tool to make their lives easier and more
  abundant.
• Alexa rating shows the web sites boost in
  exposure since the search engine was implemented.

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Quick Win 3 Retain
Empower your residents with an amenity that
improves their daily lives and provides the best
results

• Fact More users trust vertical Web sites to
  provide the targeted information and products
  they are looking for instead of mega portals or
  generic search engines.

• A Mark-Taylor search engine is something
  residents can take with them at work or at
  play. Off-property residential use positively
  impacts the Mark-Taylor brand.
• Enhance existing amenities such as the concierge
  service by providing instant information 24/7 to
  your customers when they want it.

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How It Works

• Residents visit the Residents Corner page to
  use the search engine

• Lifestyle Services Restaurants, nightlife, golf
  courses, travel services, salons and spas,
  resorts, professional resources, fitness,
  flowers, child care, dry cleaning, vehicle
  maintenance, shopping services, etc.
• Local Community Resources Parks, recreation,
  events, municipal services, associations, clubs

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Quick Win 4 Profit
A very valuable commodity
Fact More retailers are shifting advertising
dollars to vertical markets, such as local search
engines, citing greater efficiency in delivering
qualified customers and lower acquisition costs,
according to Forrester Research.

• ADVERTISER ( TIER I )
• Goal of 22 Tier 1 advertisers
• ADVERTISER ( TIER 2 )
• Goal of 108 Tier 2 advertisers
• ADVERTISER ( TIER 3 )
• Goal of 215 Tier 3 advertisers

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Summary

• Lead Mark-Taylor will continue to lead and
  innovate
• Attract Attract more prospects with a better
  amenity
• Retain Improve the lives of your residents and
  build lasting relationships
• Profit Achieve monthly recurring revenues