Sell Online More With Traffic You Already Have

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How to Sell More of Your Products and Services
With the Traffic You Already Have?
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You know what is more important for your online
store That your customers keep coming back for
more.The whole idea of online selling is-
ATTRACT? CONVERT ?RETAIN Existing customers are
easy to sell because they already trust you.
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You need to focus on your customers-

• One new customer is 5X more expensive than
  existing 3 customers.
• The probability of selling to an existing
  customer is 60-70 but the probability of
  selling to a new customer is only 5-20
• Existing customers are twice as likely to try new
  products and spend 31 more when compared to new
  customers.
• Increasing customer retention rates by 5
  increase your profit by 25-90.

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Build Customer Loyalty

• Customer loyalty matters because selling more to
  existing customers are easy and cheap, then to
  find new customers. Loyal customers tend to be
  regular buyers and recommend you frequently to
  others.
• To sell more you need more traffic, more
  visitors, more page hits and spend more money on
  advertising. While these all things are important
  but sometimes you can get more revenue from the
  traffic and visitors you already have.

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Build Customer Loyalty

• There are certain ways to get more sales online,
  without having extra traffic. Applying these
  techniques will let you focus more on your
  website and existing customers and at a point
  certainly, you will get better results.
• A visitor land on a website surfs and then
  leaves. And the visitor left forever. This can be
  changed with certain techniques, apply any of the
  below techniques and you will definitely get the
  results.

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Recapture The Traffic

• This simply means RETARGETING
• To get new visitors you will have to invest time
  and money in SEO, Social Media Marketing, Google
  Adwords and in other different forms of
  advertising. When a visitor lands for the first
  time, then they are considered new, and it is
  obvious that you spent a lot than on a visitor
  coming for the third or fourth time.
• Also, the first time visitor has the highest
  bounce rate means they leave the site without any
  activity.
• When a prospect visits your website but leaves
  without conversion then you can take show then
  your banner ads. These ads will be displayed
  later on the sites in the Google Display Network
  or Yahoo Ad Network. The ad recaptures the user
  attention and drives back your website page.
• You can follow around the first time visitors on
  other websites and use the power of REMARKETING
  and RETARGETING

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2.Keep the Conversation Going

• Dont rush into things, never send a new visitor
  to a sales page, this will give you low
  conversion.
• You can make this slow- build your online
  community. Make your loyal customers engage with
  your brand. By building an online community you
  can
• Upsell existing customers
• Increase brand awareness
• Test new ideas
• Develop forums and insist users provide insight
  and feedback.

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Some of the best ways to get the potential
customer back are to make them sign up for your
email list. This way you can offer them something
valuable in exchange for an email. These pieces
of the content act as a lead magnet and drive
them back to your website. You can also make
them sign up for monthly newsletter or blogs else
use the subscribe for updates strategy to gain
value for your brand. This leaves a positive and
long-lasting impression on the customers and in
return, you get their email address and other
basic information to remain in touch. Its like
ENGAGE AND ADVERTISE WITH EMAILS
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3.Test Different Pages

• Test for different pages, this process is called
  the split or A/B testing. This is basically
  having two different designs and at the end, only
  one will perform well than others in terms of
  conversion.
• Out of two you keep the winning design and get it
  compete with another design. This testing is
  never ending process, big enterprises spend a
  fortune amount with their splitting efforts.
• There are five factors namely- Design, Headline,
  Product Images, Call to Action text and Call to
  action color to decide how much a website will
  convert.

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First, you test the current design with the new
one that you havent tested before. And grab the
winning design and test the headline for
keywords. Third, put the product images on your
landing pages and finally test the call to action
text and fifth, test the call to action
colors. By this process, you can actually boost
your revenue with same traffic, the same set of
customers and visitors. To sum up I can say you
need to keep in continuous touch with the
customers, get a 360-degree view and make your
customers emotionally commit to your brand. One
you have establishes a strong customer base try
hard to keep them with you.
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Thank You