Persuasive Speech

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Persuasive Speech

• Persuasion
• Process of influencing attitudes, beliefs,
  values, and behavior.
• Persuasive Speaking
• Speech intended to influence the beliefs,
  attitudes, values and acts of others.

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Persuasive Speech

• Attitude
• A predisposition to respond to people, ideas,
  objects, or events in evaluative ways.
• ACCC is a great place to go to school.

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Persuasive Speech

• Beliefs
• The ways people perceive reality to be.
• Our conceptions about what is true and what is
  false.
• Community colleges are the best schools at
  preparing students for successful careers.

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Persuasive Speech

• Values
• Peoples most enduring judgments about whats
  good and bad in life.
• A good education is the key to a great life.

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Persuasive Speech

• When you speak persuasively, you try to guide the
  audience to adopt a particular attitude, belief,
  or behavior that you favor.

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How is It Different from an Informative Speech?
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Making Your CaseTrust, Emotion, and Logic

• Ethos
• Ethical, credibility appeal. Sometimes we come
  to believe simply because someone we trusted told
  us so.

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Making Your CaseTrust, Emotion, and Logic

• Pathos
• Emotional appeal. Sometimes we act because of a
  gut feeling. Could be positive or negative.

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Making Your CaseTrust, Emotion, and Logic

• Logos
• Logical, rational appeal. Giving a good reason,
  evidence and reasoning.

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Monroes Motivated Sequence

• Method for organizing persuasive speeches based
  upon problem solving and human motivation.
• Created by Alan Monroe in the 1930s based upon
  Abraham Maslows Hierarchy of Needs and John
  Deweys work about problem solving.

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All New Students Visit Atlantic City

• 5 Steps
• Attention All
• Need New
• Satisfaction Students
• Visualization Visit
• Action Atlantic City

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1. Attention Step

• Get the audiences attention.
• Establish interest in topic make it relevant to
  the audience.

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2. Need Step

• Isolate and describe the issue to be addressed.
• Show the audience they have an important need to
  be satisfied.

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3. Satisfaction Step

• Identify the solution.
• Offer a proposal to reinforce or change audience
  attitudes, beliefs, and/or values.

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4. Visualization Step

• Show the audience how your proposal will actually
  benefit them.
• Invoke needs of self-esteem and self
  actualization.

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5. Action Step

• Make a direct request of the audience to act.

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Sample Topics for Monroes Motivated Sequence

• Persuade the audience to
• Participate in beach clean up day.
• Volunteer as tutors.
• Vote in the Presidential election.
• Give blood through the Red Cross.
• Sign a petition for longer library hours.

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Sample Speech Using Monroes Motivated Sequence

• Purpose To persuade students from your high
  school alma mater to attend

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Attention Step

• Strategy 1 Earn a half a million dollars.
• Strategy 2 Those with Associates Degrees earn a
  half million dollars more during their lifetime.
  
• Strategy 3 Half a million hairs would be almost
  four stories tall.
• Strategy 4 Im just like you.

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Need Step

• Problem 1 It takes money to get an education.
• Problem 2 Most nearby colleges charge too much
  money for tuition.
• Problem 3 Loans must be paid back.
• Problem 4 Typical colleges offer few on-line
  courses.

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Satisfaction Step

• Satisfaction 1 Close to home.
• Satisfaction 2 One third as much and an
  Associates Degree only takes two years.
• Satisfaction 3 Transfer agreements with many
  other colleges
• Satisfaction 4 Programs that the 4-year schools
  dont have.
• Satisfaction 5 Offers many on-line courses.

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Tuition Costs
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Visualization Step

• Positive Visualization 1 CC grads do amazing
  things.
• Positive Visualization 2 Dedicated, caring
  faculty and small class sizes.
• Positive Visualization 3 Open door policy.
• Negative Visualization 1 Losing out on a half
  million dollars.
• Negative Visualization 2 Not getting the
  personalized attention you will get at ACCC.

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Action Step

• Action 1 Half a million dollars difference
  between a community college graduate and someone
  with a high school diploma.
• Action 2 Sign up right now for a tour of the
  ACCC campus.

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All New Students Visit Atlantic City

• 5 Steps
• Attention All
• Need New
• Satisfaction Students
• Visualization Visit
• Action Atlantic City