What is Multimedia?

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What is Multimedia?

• John Sullivan
• Spring 2001

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What is Multimedia?

• Multimedia refers to the integration of multiple
  media - such as visual imagery, text, video,
  sound, and animation - which together can
  multiply the impact of the message.
• On another level, interactive multimedia refers
  to the users ability to control these components
  and interact with them as needed.

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Multimedia

• Producing a multimedia project or a Web site
  requires more than creative skill and high
  technology. You need organizing and business
  talent as well. Vaugh (2000) p. 5

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Why Multimedia?

• Learning Styles
• It is generally agreed that most people retain
  about 20 percent of what they hear 40 percent of
  what they see and hear and 75 percent of what
  they hear, see and do.
• Tell me, I forget
• Show me, I remember
• Involve me, I understand.
• Benjamin
  Franklin
• more

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CD-ROM and the Multimedia Highway

• In a few years a multimedia computer will be an
  anachronism Tay Vaughn (2000).
• Bandwidth

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CD-ROM and Multimedia

• Digital Versatile Disc (DVD)
• The Multimedia Highway
• National Information Infrastructure
  (www.niiac-info.org/niiac/main_doc.html)
• Glass fiber cables
• Satellites
• Wireless

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How is multimedia changing the World

• Mergers and Alliances
• Disney with Capital Cites/ABC, Time Warner
  Turner Broadcasting with AOL, Microsoft with
  NBC
• Telecommuting
• Home Shopping
• Business and Advertising
• Electronic Publishing
• Teaching and Learning
• Mass Market Use of Information Services

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Where to Use Multimedia

• Opportunities in Multimedia Production
• Products in Marketing and Promotion
• Entertainment
• Scientific Research
• Multimedia and Interactive Publishing
• Real Estate Development
• Law Enforcement and Government Services
• Investment
• Education
• Home
• More detailed

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Business and Industry

• Virtual Shopping
• Desktop Videoconferencing
• Real estate
• Training
• Electronic Brochures

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Education

• Cognitive vs Behavior Psychology
• Art
• Biology
• Chemistry etc.

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Entertainment

• Cinema
• morphing
• Superimposition
• Animation
• Digital Recasting
• Video games
• Interactive Movies
• Virtual Reality
• Cyber-Sports
• Movies
• Toy Story
• A Bugs Life
• Etc.

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Government and Politics

• Kiosks
• Electronic Town Meetings
• Internet
• Warfare
• Virtual campaigning
• Consumer information

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Medicine and Nursing

• Medical Training
• Anatomy and Physiology
• Virtual Surgery
• Videoconferencing Network
• Online Resources

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Application Development Packages

• Presentation Packages
• Hypermedia Programs
• Animation and Multimedia Sequencing
• Authoring Systems
• World Wide Web

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The End

• By John Sullivan