multimedia and its use

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MULTIMEDIA AND ITS UTILITY
DOON BUSINESS SCHOOL GROUP
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OBJECTIVES

• AFTER GOING THROUGH THIS SLIDESHOW, YOU WILL BE
  ABLE TO
• Define the basic concept of multimedia
• Appreciate multimedia as a new chapter in
  information technology
• Identify and describe various components of
  multimedia like, sound, animation and graphics

• Discuss various hardware requirement for
  multimedia and
• Describe how images and sound works in
  multimedia.

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WHAT IS MULTIMEDIA

• The word multi and media are combined to form the
  word multimedia. The word multi signifies
  many.
• Media is the presentation of text, pictures,
  audio, and video with links and tools that allow
  the user to navigate, engage, create, and
  communicate using a computer.
• Multimedia refers to the computer-assisted
  integration of text, drawings, still and moving
  images(videos) graphics, audio, animation, and
  any other media in which any type of information
  can be expressed, stored, communicated, and
  processed digitally.

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TYPES OF MULTIMEDIA

• The difference is in the interactivity because if
  the user can control the contents access and
  order then it is a non-linear structure.
• Multimedia presentations can be live or recorded.
  The difference that can be noticed is live
  multimedia presentation may allow interactivity
  via interaction with the presenter or performer
  while a recorded presentation may allow
  interactivity via a navigation system.
• LINEAR
• Linear active content progresses often without
  any navigational control for the viewer such as a
  cinema presentation. It is the information
  presented in a sequence of events in a specific
  order in a straight pathway,. Behaviourist or
  traditional teachers prefer this method of
  presenting information. E.g Movie.
• NON-LINEAR
• Non-linear uses interactivity to control progress
  as with a video game or self-paced computer based
  training. E.g Hypermedia.

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COMPONENT OF MULTIMEDIA

• Following are the common components of
  multimedia
• Text
• Graphics
• Audio
• Video
• Animation

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TEXT

• As a multimedia option, text can easily be
  overlooked, but it is still the most fundamental
  element and most effective way to communicate in
  multimedia.
• Text is used as headlines, subtitles, and
  slogans. Its purpose is to express specific
  information or reinforce information in other
  media.
• It involves the use of text types, sizes, colours
  and background colour.
• For example, you can choose the font and its
  size and colour to set a tone or project an
  image, or you can choose the mood you want to
  evoke with background colour.
• Text options in multimedia are limitless!

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GRAPHICS

• Graphics are an important part of multimedia
  because humans are visually oriented. Images
  including photographs, illustrations, drawings,
  clip art, icons or any other non-text elements on
  a website or in social media are an example of
  graphics.
• There is no movement in these types of pictures.
  Still/static pictures typically accompany text to
  illustrate the point or ideas the text makes.
  Photos in a multimedia application go beyond
  using them just as decoration.
• In a multimedia context graphics may consist of
  slide shows or galleries that a website or social
  media visitor can view.

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ANIMATED

• Animated elements are common multimedia
  applications. Animation is a series of images put
  together to give the effect of movement. In
  multimedia, 2D and 3D digital animation is used.
• Movement, rather than just viewing a still image,
  is especially useful for illustrating concepts
  that involve movement.
• Animation is used to add visual interest or bring
  attention to important information or links. It
  can illustrate how things work or present
  information in entertaining ways.
• Animation can also include interactive effects
  allowing visitors to engage with the animation
  action using their mouse and keyboard. Animation
  is a dynamic and media-rich content that stays
  within one container on a page a very powerful
  form of communication.

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SOUND

• Sound can enhance your website design and social
  media platforms. It is a multimedia application
  that uses dialogue, recorded narration, music and
  sound effects. These are called the audio or
  sound elements.
• When used in moderation, adding multimedia such
  as sound to your presentation can be a great way
  to catch and focus the visitors attention, to
  deliver information to visitors, and to help
  reinforce the visitors comprehension of the
  information presented.
• For example, narration can be used to describe
  what is being seen in an animation clip enhancing
  the understanding of what the clip is all about.

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VIDEO

• Video is a visual multimedia application that
  combines a sequence of images to form moving
  pictures and sound.
• Video can have an impact on websites and on
  social media platforms in a very unique and
  powerful way.
• You can inform the world that your company
  exists, spread the word about your company, grab
  attention to show your visitors how to do
  something, showcase a new product, build brand
  awareness, or even promote an upcoming event.
• You name it, you can do it with video!

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THE USES OF MULTIMEDIA

• Multimedia is a computer based synchronized
  system that includes text, audio, video,
  animation, graphics, interactive computing etc.
  Its an amazing invention of modern communication
  technology. It enhances the utility of computer
  to the general people by enriching business,
  education, entertainment, medicare etc. The uses
  or importance of multimedia in different fields
  are discussed in the following
• Education
• Entertainment
• Marketing.
• Communication
• Helps in research

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EDUCATION

• Multimedia has brought revolutionary changes in
  the field of education. It has made the system of
  education more attractive and effective than any
  other periods in the past.
• Now a day, multimedia presents the contents of
  education such as information, still and moving
  pictures, sounds pronunciations of words etc.,
  clearly and attractively to the students. It is
  now possible to earn knowledge even staying at
  home through various multimedia softwares.

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ENTERTAINMENT

• Invention of multimedia has opened a new horizon
  in the field of entertainment. Now a day, the
  various media of entertainment such as radio,
  television, VCR, VCD, record player etc., can be
  enjoyed through multimedia program.
• Besides this, playing games and drawing pictures
  in computer, online chatting etc. are the
  contribution of multimedia

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MARKETING

• In order to increase sales, large companies
  develop CD Rom software with different
  information like prices, uses, terms of sales etc
  of their products and services and distribute
  them to the probable customers.
• Therefore, the buyers can buy their required
  products by knowing the prices, terms of sale
  etc. from the CD even staying at home or office.

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HELPS IN RESEARCH

• Researchers require different kinds of
  information to conduct their research and
  development works. Internet plays a vital role in
  obtaining the necessary information.
• By searching the Internet the researchers can
  gather their required information and make
  successful research.

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COMMUNICATION

• Multimedia communication presents information in
  an interesting, creative way that helps many
  different types of learners internalize the data.
  Infographics are a common example of multimedia
  communication.
• These large images are set up like posters and
  have text, statistics, graphs, charts and images
  that provide information. Visual learners who
  need these graphs, charts and images are able to
  get just as much from the infographic as learners
  who focus on numbers who, for instance, hone in
  on the statistics.

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CONCLUSION

• In the field of education, multimedia is being
  used extensively especially for online courses
  and training. Creative and technical skills are
  required for the integration of two or more
  media. The most challenging problem is content
  based retrieval

Apart from education, it is widely used in
entertainment, journalism, engineering, various
industries, etc. In daily life, we use it at home
for games and other modes of entertainment,
offices for presentations and training, etc.
Since there are disabilities related to
multimedia, various solutions are being offered
to those who are impaired.
Multimedia plays a great role in social
development. Even the people with cognitive
disabilities can socialize by improving their
interactive skills through computer based
programs. Moreover, it is becoming the biggest
big data as the most valuable source for insights
and information. Everything will be based on
media in the future world.
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THANK YOU