PANPAD

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PANPAD
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OUTLINE
Introducing You to the World of PanPads

• Current Problems faced by Female Adults

• Product Information

• Industry Overview

• Financial Synopsis

• Future Developments

PanPad
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Our
Problems
Vision

• To be a leader in delivering modern yet,
  environmentally-friendly body care products to
  women on-the-move.

Product Information
Industry Overview
Financial Sypnosis
Future Developments
PanPad
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Problems
Problems Faced
by Female Adults

• Conventional Sanitary Pads
• Discomfort
• Shifting of Sanitary pads
• Risk Staining of Clothing

Product Information
Industry Overview
Financial Sypnosis
Future Developments
PanPad
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Problems Faced
Problems
by Female Adults

• Conventional Sanitary Products
• Non-biodegradable
• Bins not available in every cubicle
• More than 90 of Singaporean women surveyed feel
  that disposal of sanitary pads should be further
  improved

Product Information
Industry Overview
Financial Sypnosis
Future Developments
PanPad
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Problems Faced
Problems
by Female Adults

• Solid waste disposal
• Solid waste usually takes a few years to degrade

Product Information
Industry Overview
Financial Sypnosis
Future Developments
PanPad
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Product
Problems
Introduction

• PanPad Panty Pad
• Low-rise and free-sized underwear with a sanitary
  pad embedded in it
• Manufactured with B9-PVA a water-soluble and
  biodegradable film
• Key Features Benefits
• Totally flushable
• No need to look for bins nor wrapping used
  sanitary products before disposal
• Biodegradable
• 75 biodegradable within a month after flushing

Product Information
Industry Overview
Financial Sypnosis
Future Developments
PanPad
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Process of
Breaking Down
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Key Features
Problems
Benefits
ProductInformation
Absorbency
Leak Protection
IndustryOverview
Price
Financial Synopsis
Comfort
Future Developments
PanPad
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Industry
Problems
Feasibility
The worlds feminine hygiene industry is
estimated to be worth 2.1 billion with an
estimated growth rate of 3.4. World market
share of various products
Product Information
Industry Overview
Financial Synopsis
In Singapore, sanitary napkins occupy 55.9 of
feminine care products.
Future Developments
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Problems
Problems
Product Information

• Existence of an already saturated market
• --- Leading brands such as Whisper, Laurier etc

Industry Overview
Financial Synopsis
Future Developments
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Niche
Problems
Market

• Target group ladies of ages 15 to 34
• Factors to consider
• disposable income
• lifestyle
• willingness to accept new ideas
• emphasis on values (in our case, environmentally
  friendliness)

Product Information
Industry Overview
Financial Synopsis
Future Developments
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Willingness
Problems
To Purchase
Product Information
Industry Overview
Financial Synopsis
Future Developments
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Industry
Problems
Overview
Product Information
Our unique selling point

• Being flushable and biodegradable,
• PanPad is an entirely new product concept!
• We are looking at a highly differentiated product
  that has not been offered by our competitors in
  the feminine hygiene market.

Industry Overview
Financial Synopsis
Future Developments
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Financial
Problems
Synopsis
Product Information

• Funds obtained from Venture Capitalists
• Liaise with CES to negotiate deals for supplies
  of material.

Industry Overview
FinancialSynopsis
Future Developments
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Target market

• 0.2 of women from15 to 34 in Singapore (12,000)
• Production per month 12,000

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Expenses
Problems
Office Space
Product Information
Patent
Industry Overview
Office Equipment
FinancialSynopsis
Marketing Efforts
Future Developments
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Breakeven Point
Problems
Analysis
Product Information

• Break-even within 11 months

Industry Overview
FinancialSynopsis
Future Developments
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Future
Problems
Developments

• Enhancements
• Currently simple colours
• In the future various colours and designs
• Include other details
• Widen niche market
• Go beyond the range of 15 -34

Product Information
Industry Overview
FinancialSynopsis
Future Developments
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Future
Problems
Developments

• Expand Range of Products
• Not only sanitary products, but
  environmentally-friendly body care products
• Given opportunity, may want to tap other markets
• E.g. Baby care products
• E.g. Mens body care products

Product Information
Industry Overview
FinancialSynopsis
Future Developments
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Q A