Project%20Briefs

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Project Briefs
213 User Interface Design and Development

• Lecture 2 - January 24th, 2008

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Voice-Based Social Media for California Farmers

• Project Brief

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The Need

• Small-scale growers in California face barriers
  to accessing information and advice regarding
  their agricultural operations
• In particular, ethnic minority farmers with
  little or no knowledge of English cannot fully
  leverage online and offline resources
• Besides language, unfamiliarity with computers is
  a barrier for these farmers
• However, while many are not comfortable with
  computers, they are comfortable with voice
  communications (mobile phones).

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Question

• Using voice-based telecommunications as the
  medium, how might we facilitate the type of
  information dissemination and knowledge-sharing
  that occurs so effectively through web-based
  social media such as forums, blogs, and wikis?

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Possible Solution

• A voice-based system for farmers to access
  relevant and timely agricultural information.
• Accessible through the phone
• Content in the native language of the farmer
• Farmers can record questions, receive answers
  from experts, and browse for information useful
  for their farm operations

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Who are the Stakeholders?

• Farmers
• Particularly ethnic minority farmers (In
  California, the largest groups are Chinese,
  Hmong, and Hispanic)
• Experts
• Agricultural extension programs
• University scientists
• Farmers themselves
• Support organizations
• Government
• Non-profits

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Connecting with Stakeholders

• Farmers may be reached through
• UC cooperative extension programs
• Farmers markets and other fresh produce outlets
  (e.g. Whole Foods)
• Local CSA programs
• Online listings
• http//guide.buylocalca.org/search.php
• http//www.localharvest.org/  

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Team

• For this project, a successful team will
• Have a passion for mobile applications,
  agriculture, and voice user interfaces
• Be ready to work with non-English speaking users
• A big plus if team members speak Mandarin,
  Cantonese, Hmong, and/or Spanish!
• Have interest in working with telephony hardware
  and software (including Asterisk)

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Project Partner

• University of California Small Farm Program (SFP)
• Statewide, administrative HQ at UC Davis
• Conducts research and outreach aimed at the needs
  of small and moderate-scale farmers who are often
  not reached by traditional extension programs.
  Specifically, they serve farmers of culturally
  diverse backgrounds often operating with limited
  resources.
• Website http//www.sfc.ucdavis.edu/docs/about.htm
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• Contact Aziz Baameur, SFP Small Farm Advisor,
  Santa Clara Valley

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Using Technology to Improve Health Care for
Vulnerable Populations FollowMe, Inc.
Courtesy of Sebastiani Vineyards
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• MiVIA is a patient owned electronic Personal
  Health Record (PHR) originally designed for
  Migrant Workers and expanded to include other
  medically vulnerable populations including
  Uninsured, Chronically ill, Homeless, Children.

• Web-based
• Secure HIPAA Compliant
• Designed with input from
• clients
• Access granted to clinicians
• by MiVIA member

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MiVIA2003-2007 Serving Vulnerable Populations

• Patients access different health providers in
  different health systems creating scattered
  health information
• MiVIA serves as the bridge between health
  providers, providing the patient one place to put
  all their health information
• Improves continuity of care
• Allows the patient to decide who has access to
  their health information

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MiVIA Personal Health Record (PHR)

• Stores medical and dental health information
• Provides Photo ID and Emergency Info Card
• Provides information and resources with links to
  Medline Plus and other Health Info resources
• Individual and Family memberships
• Includes a third party, or clinician portal for
  professional entry and verification

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The elegant simplicity is the beauty of
MiVIA David Gorchoff, MD, MPHPlans for future
focus

• The ability to have doctors send patient
  information to the PHR directly from any EHR
• Condition specific modules for self management
• Access to critical information 24/7
• Emergency Preparedness

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Photo ID Emergency Card
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• Add a medical office visit

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MiVIA System Expansion

• San Joaquin County
• California Human Development
• Expanding to include health providers
• Kern County
• Delano Regional Medical Center
• Wasco Womens Clinic
• Humboldt County
• Local hospital
• Specialty medical practices
• Transitional Care Team
• Finger Lakes, New York
• 5 clinics
• 3 voucher sites
• Integrated network
• Telemedicine

• Sonoma County
• SJHS Mobile Medical and Dental Clinics
• Family Practice Residency Bridge Clinic for
  diabetics
• Homeless center
• Resource center
• Hood River, Oregon
• Hospital,
• Mobile Medical Clinic
• Rural Clinic

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www.MiVia.org

• Contact Info
• Heidi Stovall
• FollowMe, Inc.
• 800.300.4400
• Hstovall_at_followme.com

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G2GGrassroots-to-Global
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Grassroots to Global (G2G)

• Provide more direct and transparent information
  sharing between small coffee producers and other
  members of the coffee value chain (importers,
  roasters, retailers, etc.), through websites,
  in-store kiosks, mobile applications and/or
  product labeling, to help buyers make more
  value-driven and informed purchasing decisions.

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Stakeholders

• Producers
• Cooperative staff
• Importers
• Roasters
• Retailers / Supermarkets / Coffee Shops
• Consumers

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The Need for G2G

• Standard certification programs (organic, fair
  trade, bird-friendly, etc.) provide limited
  information, and its unclear whether they
  directly address the values that are important to
  consumers and other buyers
• Using a mobile phone-based inspection and data
  management system, we can provide richer,
  interactive, fine-grained data
• Consumers can be active agents that, if informed
  about the production story and how their food
  consumption influences nature and society, can
  act ethically in their purchasing decisions
  (Coff, 05).

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Related Efforts

• Slow Food and Community Supported Agriculture
• Improve food understanding by supporting local
  markets
• Direct Trade
• More direct communication between retailers and
  producers
• G2G empowers consumers by approximating local
  markets using online media at a global scale

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About CEPCO

• CEPCO (Oaxacan State Coffee Producers Network) -
  largest cooperative of small coffee producers in
  Mexico
• Created in 1989 to
• reduce transaction costs
• increase market and information access
• provide technical advice and training
• deliver social projects to address poverty and
  marginalization
• Sells to Royal Coffee here in Berkeley

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UCSF Positive Action Reaching Socially
Disenfranchised Groups with Benefits of the
Digital Age

• THE PROJECT
• Design an application for students and teachers
  to integrate components of a program that teaches
  internet skills
• USERS
• Students will be homeless and marginally housed
  persons living in San Francisco and Toronto
• Teachers will be persons employed by
  participating service organizations to teach
  internet classes
• LOCATION
• Training programs will be run from computer labs
  of several service organizations
• Program development will be conducted at a UCSF
  research facility that is currently run from a
  community-based field site near the Powell Street
  BART Station

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The purpose of this training program is to
improve access to information regarding health
care, housing, employment services and food
programs among indigent persons.
The application we seek will provide a framework
for curriculum that will be developed and
evaluated by UCSF.
The first phase will evaluate the program in San
Francisco and Toronto by UCSF the second phase
will introduce the program in participating
cities of several developing countries the third
phase will offer the program as an open-access
teaching tutorial, allowing users worldwide to
employ pieces of the training that are specific
to their needs and introduce local information.
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Overarching Needs

1. Develop an application that integrates training
   program components (e.g., curriculum content,
   which will be developed by UCSF), and makes them
   accessible to new internet users with special
   needs
2. Make the final product scalable to each
   progressive phase
3. Have the final product in mind during the initial
   phases

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Immediate needs are focused on the
clearest approach to organizing program components

1. How to clearly organize and show program content
   to students and teachers (e.g., homework
   assignments, links to additional resources,
   additional self-guided exercises, etc.)
2. Creating interchangeable modules that are
   region-specific
3. Separating applications for instructors and
   students
4. Including audio files and pictures for students
   who are illiterate
5. Addressing the needs of indigent persons and
   potential barriers to completing an IT training
   program through the organization of its
   components
6. Addressing the fact that the final product may
   be used by people who do not have resources to
   check and update web links provided as examples
7. Considering a system that allows additional
   versions of updated open-access applications
   (perhaps a Wiki-approach)
8. How much of this can be undertaken in a single
   semester and which component(s) are most
   interesting to students who may want to
   participate?

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Project Mentor
Elise Riley is an epidemiologist and health
disparities researcher in the UCSF Department of
Medicine. Dr. Rileys work focuses on the
impact of drug use, sex work, homelessness,
incarceration, violence and mental illness on the
health status and health services use of indigent
persons. http//medicine.ucsf.edu/id/faculty/ril
ey.html [phone] eriley_at_epi-center.ucsf.edu
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shawna hein ? hazel onsrud ? aylin
selcukoglu farmproject_at_ischool.berkeley.edu
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mobile app
shopping widget
you decide
tool for new farmer
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shawna hein ? hazel onsrud ? aylin
selcukoglu farmproject_at_ischool.berkeley.edu
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What is Design?
213 User Interface Design and Development

• Lecture 2 - January 24th, 2008

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Todays Outline

• 1) Definitions of Design
• 2) The Design Process
• 3) Show Tell

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• Design
• 1) to create, fashion, execute, or construct
  according to plan
• 2) a to conceive and plan out in the mind
• b to have as a purpose
• c to devise for a specific function or end

Source http//www.merriam-webster.com/dictionary/
design
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Design

• is conscious
• keeps human concerns in center
• is a conversation with materials
• is creative
• is communication
• has social implications
• is a social activity
• - T. Winograd, Bringing Design to Software

Slide from Jake Wobbrock
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Design is about How

• How to do something, as opposed to specifying
  what to do
• Learn useful methods and tools to envision,
  implement and evaluate
• Can be re-used across applications and operating
  contexts

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Iterative Design Cycle
Slide from Scott Klemmer
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Design Phases (IDEO)

• Understand
• Observe
• Visualize Predict
• Evaluate Refine
• Implement

Slide from Scott Klemmer
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Design Phases (IDEO)
Contextual Inquiry

• Understand
• Observe
• Visualize Predict
• Evaluate Refine
• Implement

Scenarios
Personas
Prototyping
Heuristic Eval
Usability Testing
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Contextual Inquiry

• CONTEXT - See the work where it unfolds
• PARTNERSHIP - Make yourself and the user
  collaborators in understanding the work
• INTERPRETATION - Assigning meaning to the design
  teams observations
• FOCUS - Shared starting point, orienting the team
  and user towards a common goal

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Scenarios and Personas

• Task and Person-based caricatures of common usage
  contexts
• Keeps design team members aligned after the
  inquiry phase is completed
• Serves as concrete yet flexible representation of
  a design situation or solution

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Prototyping

• Developing rough versions of interfaces for
  ideation and iterative testing
• Ranging from paper or cardboard cutouts to simple
  programming environments like Flash
• Allows design team to evaluate feasibility of a
  solution, and gather feedback from users

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Heuristic Evaluation

• Assessment of an interface prototype by a small
  group of evaluators based on established design
  principles
• Low-cost method to evaluate early prototypes as
  part of iterative design process

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Usability Testing

• Testing the performance of a candidate interface
  with potential users
• Includes factors like efficiency, accuracy,
  learnability, memorizability and accessibility
• Results are statistically analyzed to assess
  difference between interface alternatives

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Show Tell
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Show Tell

• Anyone have examples of really good or bad UIs?

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For Next Time

• Read Beyer and Holtzblatt, Contextual Design,
  Chapters 1-3 and 6
• Make sure you are signed up for the Mailing List
• Email me or come to office hours to discuss
  project topics, or if you have your own topic -
  you will also have time in class next week to
  discuss w/ others