Marketing Strategies for SPACE ADVENTURES

1
Marketing Strategies for SPACE ADVENTURES

• A Science-Fiction Film by J. Warber
• June 15, 1998
• (your name)

2
Trilogys Vision

• Widespread name recognition
• An animated TV series following the release of
  the film
• An expanding marketing and franchising department

3
Goals and Objectives

• International support/recognition for the film
• Profitable franchising
• Financial returns

4
Positioning our Product

• Internet Web site development
• Release of the soundtrack to the film
• Toys and stuffed animals
• Clothing and hats

5
The Space Adventures Web Site

• http//www.space.com
• Latest news on the feature film
• Ability to purchase Space Adventures
  paraphernalia
• Profile of a character each month
• Chat Channel for fans
• Interactive games with the characters

6
The Soundtrack

• Targeted to a wider market
• International availability
• Use as a promotional item

7
Toys and Dolls

• Merchandiser will create toys and dolls
• Distribution
• Large toy stores/chains
• Houseware stores
• Childrens apparel stores

8
Clothing and Hats

• Use as promotional items before release of film
• Adult and Childrens sizes
• Distribution
• Large toy stores/chains
• Houseware stores
• Apparel stores (that sell similar merchandise)

9
Summary

• 30 years of marketing experience
• Past record of successful film marketing
• The Wave grossed 35 million
• Money Makes Us Move grossed 75 million
• Spaced Out grossed 108 million