Needs and Methods of Communication

1
Needs and Methods of Communication
2
Exercise

• Goal Getting more than 25 participants for the
  next PT
• What methods of communication do you suggest?
• Product HIV/AIDS screening test
• Price 200 YTL
• Organiser Marmara University hospital
• A free of charge pilot PT (with 20 participants)
  has been conducted

3
Proposed Solution

• Formulate letter of invitation with information
  sheet (PDF) and response form
• E-mail and telephone communication to 5 key
  laboratories to determine USPs, any needs for
  product modifiaction, to encourage mouth to
  mouth, and if possible to check laboratory
  database
• E-mailing and follow-up to 50 laboratories
• Request letter to be added to TÜRKAK, TÜRKLAB and
  HIV/AIDS Association websites
• Announcement with article in Trade magazine