Best of the Web for the Advertising Industry

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Best of the Web for the Advertising Industry

• Special Libraries Association
• Advertising Marketing Division
• June 7, 2004
• Julie-Ann Zilavy
• American Association of Advertising Agencies

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(No Transcript)
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Portals

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Advertising World
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Zenith Optimedia
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AdAge.com
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AdAge.com
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• Where can I find copies of ads?

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Ad Access
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AdCritic.com
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AdForum.com
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Im looking for

• An advertising agency
• A market research firm

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AAAA.org
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Adbrands.net
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RedBooks.com
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GreenBook.com
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Advertising Law

• Advertising regulations by industry
• Contest sweepstakes regulations
• Legal cases
• Contracts

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Adlaw.com
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Lawpublish.com
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Why Advertise?

• Brands
• Cause marketing
• Market research

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BrandChannel.com
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BrandFinance.com
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ARSWOWWW.com
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CauseMarketingForum.com
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Quirks.com
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B-to-B Marketing

• B-to-B advertisers and ad spending
• Best strategies practices
• Benchmark research

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Business Marketing Association
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Cahnerscarr.com
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Multicultural

• African-American market
• Asian market
• Hispanic market

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HispanicAd.com
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Cable TV Ad Bureau
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Trade Associations

• The obvious and the surprises
• Industry facts trends
• Awards

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AAAA.org
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RABmarketing.com
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RABmarketing.com
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TVB.org
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Quotes Slogans

• So, wheres the beef?
• Its the real thing
• Half my advertising is wasted, but I dont know
  which half

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TVacres.com
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Miscellaneous

• Youth
• Coupons sweepstakes
• Agents

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Camy.org
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Santella.com
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whoRepresents.com
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• julie_at_aaaa.org