Best Website Development Company in Madurai

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Digital Marketing(Organic Paid)
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Presentation Outline

• Objectives
• What Golden Unicon propose?
• What is Golden Unicon into?
• Importance of Digital Marketing
• Organic Marketing
• Social Media Marketing
• Google AdWords
• Facebook / Instagram Paid Campaign
• Cost Breakup
• Whats in it for the client?

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Objectives

• Promote Clients Website online.
• Conduct branding marketing activities for
  Clients product or services.
• Reach out to the target audience.
• Digital Review and Strategy.
• Generate leads from target regions.

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What Golden Unicon propose?

• Organic Marketing
• Google Paid Marketing(Display Ads, Text Ads
  Remarketing)
• FB / Instagram Paid Marketing
• International Marketing ( Optional )
• Ideation to increase the leads of the existing
  and potential customers.

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What is Golden Unicon into?

• Golden Unicon is a complete provider of the
  solutions you need to not only launch your
  business on the Internet, but to grow and
  maintain a distinctive and highly visible on-line
  presence.

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Importance of Digital Marketing

• As per the study your website is the most
  effective digital marketing channel
• Your website is the main gateway to your brand.
• Start with an attractive website as the first
  step to market your business.
• A great looking website is a good start and a
  perfect websites can get better results without
  social media, search marketing or advertising.

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Organic Marketing

• Our main objective is to bring your businesses on
  Google SERP for search terms relevant to your
  business and thus generating quality leads.
• Organic promotion is one of the most cost
  effective and efficient way of advertisement on
  search engines.
• The results are long term as compared to any
  other available source and important thing is
  that it has global reach.
• In short, organic promotion helps to acquire more
  clients / more customers, and make more business.

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Organic Marketing - Activities

• Off Page Optimization

• Content Marketing

• Link Building activities by one way linking
• Directory Submission
• Social Bookmarking
• Social Networking
• Analysis Reporting

• Article submission
• Press release submission
• Blogging
• QA
• Documents Submissions
• PDF Submissions
• Info graphics Submission
• PPT Submission
• Videos Submission Promotions

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Social Media Marketing

• Conversion rate is higher in all social media
  channels.
• Using social media for marketing enable business
  to reach to more customers.
• Your customers are interacting with brands
  through social media, therefore, having a strong
  social media marketing plan and presence on the
  web is the key to tap into their interest.
• If implemented correctly, marketing with social
  media can bring remarkable success to your
  business.

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Google Adwords

• Google Paid Ad Get your ad on Google today
• Attract more customers Reach the right people
  at the right time Advertise locally.
• Be seen by customers at the very moment that
  theyre searching on Google for the things you
  offer. And only pay when they click to visit your
  website or call.
• NOTE We will run text ads, display ads and
  Google remarketing.

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Facebook / Instagram Paid Campaign

• Google Paid Ad Get your ad on Google today
• Attract more customers Reach the right people
  at the right time Advertise locally.
• Be seen by customers at the very moment that
  theyre searching on Google for the things you
  offer. And only pay when they click to visit your
  website or call.
• NOTE We will run text ads, display ads and
  Google remarketing.

Targeted Paid Campaign FB / Instagram Paid Ad
Easy Effective With Facebook Adverts, you
choose the type of people you want to reach and
we deliver your adverts to them. This makes your
adverts more relevant for the people who see
them, and brings you real results.
Raise Brand Awareness
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Digital Social Engagement
Campaign Month 1 Month 2 Month 3
SEO Completely analyse the business goals and the scope. Analyse the site On page. Make website search engine friendly. Link activities like classifieds, Social Bookmarking, Directory submission etc. that will rank to higher position Finding out the Traffic keyword for which the site is ranking and boosting the keyword through Paid Campaign on specific location and Specific audience.
SMM Taking over the accounts - Instagram, Pinterest. In Facebook and twitter engaging groups that are created in specific Industry and engaging in postings related services. Posting Information's on Products to engage people in the activity. and posting in group linking with customers profile. Tracking important influencers of the products and creating post accordingly and Boosting Post
Content Marketing Analyse which products / services customer are using the most and creating content on the products / services and writing quality content, or posting an informative video and posting it in website by creating a blog section. Categorising contents based on products Service. Tracking the category traffic and distributing relevant traffic to other segments and acquire the users interest in other products and services
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PRE MONTH 1

• Checking Creating All social Media Accounts /
  Pages
• Creating Pages in All Social Media
• Adding Site Meta Tags
• Fixing Missing Links
• Adding Keywords
• Image optimization

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PAID Marketing
SCOPE of WORK PPC

• Website analysis
• Website analysis is very useful before starting
  any PPC campaign on that website. It is important
  to make sure that the website hasnt got any
  problems
• Irrelevant content.
• Irrelevant keywords.
• Navigation Problem.
• Slow loading Speed.
• Keyword search
• Five Match types of keyword search
• Broad Match
• Exact Match
• Phrase Match
• Broad Match Modifier
• Negative Keywords
• Campaign Structure
• A set of ad groups (ads, keywords, and bids) that
  share a budget, location targeting, and other
  settings.
• Campaign Management
• Any Pay Per Click (PPC) campaign requires
  constant research, testing and evaluation, as
  well as considerable PPC campaign management in
  order to provide the greatest return on
  investment (ROI).

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Whats in it for the Client?

• Branding

• Marketing

• Increase in reach to the potential customers from
  target markets
• Lead Generation with high quality and conversion
  rate
• Identifying the market demand and strategies the
  move based on data.
• Attract New Customers from Various Locations
• Attract franchise to market our products /
  services.

• Brand Positioning in the market
• Impact on Employees
• Customer Loyalty
• Competitive Differentiation
• Attract new vendors with good quality and price

Increase in visitors by month on month.
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Thank You
GOLDEN UNICON 91.9900545634 Info_at_goldenunicon.c
om
Corporate Office PRC Building, 3804, 13th
Cross, Banshankari, 2nd Stage, Bangalore - 560070
Karnataka, India. Branch Office 11A, 2nd Floor,
RB Tower, Nehru Nagar, Bypass Road, Madurai -
625016 Tamil Nadu, India.
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