Mobile Broadband - Everywhere, anytime broadband access

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Mobile BroadbandEverywhere, anytime broadband
accessAndrei Dulski, Ericsson
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Everywhere coverage
This is Mobile Broadband
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Full mobility
This is Mobile Broadband
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High data speeds
This is Mobile Broadband
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Broadband Access
One of the fastest growing new services in history
Million lines

• Historic Growth Rates
• Broadband94 CAGR

Broadband take-upis even faster than mobile

• Mobile Telephony32 CAGR

CAGRCompounded Annual Growth Rate,period
1998-2005
Sources Ericsson estimates
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Broadband everywherethe starting point and the
potential
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Established end-user behavior
Key success factor for building a mass market
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HSPA in the laptopStrong industry commitment for
embedded 3G
Commercial 2006 Availability
3G Operators Vodafone, Cingular,
T-mobile Terminal and chipset vendors Ericsson,
Option, SierraWireless, Novatel PC
manufactures Dell, HP, FujitsuSiemens, Lenovo
(IBM), Sony
The 3G-laptop is enabling operator subsidies
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Laptops are cheap enough for the mass-market
Could subsidies be used to drive up-take?
550 VAT
550 VAT
Note 14,1 TFT screen, 2,2 GHz Celeron CPU,
Windows XP, Colour printer, 256 Mbyte RAM,
30Gbyte disk, 24X CD-RW/DVD, Misc SW, 802.11b/g
WiFi card, Ethernet card
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Broadband serving society
Connecting everybody is a top priority!
Mobile Broadband powered by 3G is a key enabler
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Different types of Mobile Broadband segments
Laptop mobility seekers Broadband performance
everywhere, both indoor and outdoor
Fixed Wireless Broadband Very cost efficient -
ADSL/WiMAX alternative
Enhanced handset services New multimedia services
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WCDMA evolvedEvolution of performance
functionality
2007
2009
Time frame
2008
2004
2005
2006
S3G 20 Mhz
MBMS Enhanced UL Phase 2
MIMO
HSDPA Phase 2 Enhanced UL Phase 1
HSDPA Phase 1
WCDMA
DL Mbit/s UL -- Latency ms
14 1.8 50
100 50 10
14 5.8 35
3.6 0.384 75
0.384 0.064 150
28 5.8 30
With 2x2 MIMO in DL
HSDPA is just the first step...
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Mobile broadband terminalsA 3G network is no
longer just a mobile telephony network
Phones PDAs
PC cards
PC Integrated
3G Modems
Unmatchable terminal volumes and economies of
scale
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WCDMA
Multi service access - fixed and mobile

• Mobile telephony
• Video telephony
• MobileTV
• Richer communication
• Media downloads
• Mobile broadband
• Wireless Broadband to homes and offices
• PSTN

One network delivers all services!
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Mobile Broadband DownunderWCDMA the solution
for serving an entire continent

• Telstra An incumbent's strategy...
• WCDMA urban and rural
• Nation wide coverage (98 population)
• Broadband to fixed and mobile users
• Voice, video and multimedia communication

One network, one technology, one service offering
Everywhere!
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