Writing a Competitive Proposal Narrative - PowerPoint PPT Presentation

1 / 35
About This Presentation
Title:

Writing a Competitive Proposal Narrative

Description:

Offers a full suite of grant writing training programs to help faculty develop ... Do not confuse slogans, effusive exuberance, and clich s with substantive ideas. ... – PowerPoint PPT presentation

Number of Views:44
Avg rating:3.0/5.0
Slides: 36
Provided by: MikeC106
Category:

less

Transcript and Presenter's Notes

Title: Writing a Competitive Proposal Narrative


1
Writing a Competitive Proposal Narrative
Project Summary
  • By Mike Cronan Lucy Deckard
  • Office of Proposal Development
  • Office of Research Graduate Studies
  • Texas AM University
  • 305 J. K. Williams Administration Building
    (845-1811)
  • http//opd.tamu.edu/

2
Office of Proposal Development
  • Supports faculty in the development and writing
    of research and educational proposals to federal
    agencies and foundations--
  • Center-level initiatives,
  • Interdisciplinary research teams,
  • New junior faculty,
  • Institutional diversity initiatives,
  • Health Science Center collaborations,
  • Multi-institutional research partnerships.
  • Offers a full suite of grant writing training
    programs to help faculty develop and write more
    competitive proposals.

3
OPD Member List
  • Jean Ann Bowman, PhD (Physical Geography/Hydrology
    ), earth, ecological, environmental,
    jbowman_at_tamu.edu
  • Libby Childress, Scheduling, workshop management,
    project coordination, libbyc_at_tamu.edu
  • Mike Cronan, PE (inactive), BS (Civil/Structures),
    BA, MFA, Center-level proposals, research and
    educational partnerships, new proposal and
    training initiatives, mikecronan_at_tamu.edu
  • Lucy Deckard, BS/MS (Materials Science
    Engineering), New faculty initiative,
    fellowships, engineering/ physical science
    proposals, equipment and instrumentation,
    centers, l-deckard_at_tamu.edu
  • John Ivy, PhD (Molecular Biology), NIH biomedical
    and biological science initiatives,
    johnivy_at_tamu.edu
  • Phyllis McBride, PhD (English), proposal writing
    training, biomedical, editing,
    p-mcbride_at_tamu.edu
  • Robyn Pearson, BA, MA (Anthropology), social
    sciences and humanities proposals, editing and
    rewriting, centers, rlpearson_at_tamu.edu

4
Types of University Proposals
  • Research (basic, applied, mission, applications,
    contract)
  • Educational
  • Hybrid research and education
  • Small , few PIs
  • Large , multiple PIs, centers
  • Supplements to grants

5
The proposal is the reality
  • A proposal is not unlike a novel or a movie. It
    creates its own, self-contained reality. The
    proposal contains all the funding agency and
    review panel will know about your capabilities
    and your capacity to perform. With few
    exceptions, an agency bases its decision to fund
    or not fund entirely on the proposal and the
    persuasive reality it creates.

6
Charles Mingus on Grant Writing
  • Making the simple complicated is commonplace
    making the complicated simple, awesomely simple,
    that's creativity.

7
  • There is no amount of grantsmanship that will
    turn a bad idea into a good one, but there are
    many ways to disguise a good one.
  • William Raub,
  • former Deputy Director, NIH

8
Writing the proposal narrative
  • Contrary to what some people seem to believe,
    simple writing is not the product of simple
    minds. A simple, unpretentious style has both
    grace and power. By not calling attention to
    itself, it allows the reader to focus on the
    message.--Richard Lederer and Richards Dowis,
    Sleeping Dogs Don't Lay, 1999.

9
Albert Einstein on Grant Writing
  • If you can't explain something simply, you don't
    understand it well.
  • Most of the fundamental ideas of science are
    essentially simple, and may, as a rule, be
    expressed in language comprehensible to everyone.

10
Introductory writing tips
  • Sell your proposal to a good scientist but not an
    expert
  • Some review panels may not have an expert in your
    field, or panels may be blended for
    multidisciplinary initiatives
  • Agencies reviewers fund compelling, exciting
    research, not just correct research
  • Proposals are not journal articlesproposals must
    be user friendly and offer a narrative that tells
    a story that is memorable to reviewers

11
Narrative iterations
  • If I had more time, I would have written you a
    shorter letter. Mark Twain

12
Goal of the narrative
  • The goal for the proposal narrative at the time
    of submittal is that it be a well written
    document that responds fully, clearly, and
    persuasively to the research goals and objectives
    and review criteria defined by the sponsor in the
    funding solicitation.

13
(No Transcript)
14
The competitive narrative
  • Synthesizes ideas and detail
  • Connects ideas to performance details
  • Develops order, logic, transitions, and
    connectedness
  • Integrates research ideas
  • Provides a common structure to meld disciplinary
    strands
  • Makes ideas accessible to others
  • Converges on a common language
  • Requires persistence, continuous revisions, and
    many draft iterations to converge on perfection

15
Key Narrative Elements
  • Project summary
  • Format, topics, and scope most often defined in
    RFP
  • Proposal introduction
  • Format, topics, and scope most often
    discretionary
  • Project description
  • Format, topics, and scope clearly defined and
    ordered in RFP

16
Role of the Project Summary
  • Captures the interest of reviewers
  • Defines the core idea clearly
  • Describes concisely the connectedness of the core
    idea to specific research activities and outcomes
  • Serves as a conceptual and relational roadmap to
    the proposal narrative

17
The proposal introduction
  • Serves as a mini-proposal
  • Connects the vision, ideas, goals, research
    objectives, and outcomes
  • Makes a compelling case for research significance
    and uniqueness
  • Organizes the conceptual framework of the
    narrative,
  • Tells who you are what you are going to do how
    you are going to do it who is going to do it
    why you are going to do it and demonstrates your
    capacity to perform
  • Inspires reviewers to read closely and with
    interest the more detailed narrative

18
Role of the Proposal Narrative-1
  • Responds fully to sponsors requirements
  • Incubator of ideas by draft iterations
  • Enforces rigor, clarity, and simplicity
  • Tames excesses, defines boundaries, forces
    connections
  • Transforms ideas and anchors them in a common
    reality and research context
  • A reality context shared by colleagues, program
    officers, and review panelists
  • Tests ideas in a language lab
  • What seems like a good idea can be illusory
  • Verbal epiphanies at meetings are illusive

19
Role of the Proposal Narrative-2
  • Synthesizes ideas and detail
  • Connects ideas to performance details
  • Develops order, logic, transitions, and
    connectedness
  • Helps the timing, logistics, and collaborations
    of proposal development
  • Integrates collaborators ideas
  • Provides a common structure to meld disciplinary
    strands
  • Makes ideas accessible to others
  • Program officers, reviewers
  • A competitive narrative requires persistence,
    continuous revisions, and many draft iterations
    to converge on perfection

20
(No Transcript)
21
(No Transcript)
22
(No Transcript)
23
Poor planningEverybody has a plan--until they
are shot at, Colin Powell
  • Match the RFP
  • Schedule a timeline
  • Start proposal early
  • Partnerships take more time
  • Collaborator compatibility
  • Let ideas develop slowly
  • No midnight warriors
  • Periodic calibration to RFP
  • Define and schedule development tasks
  • Anticipate the unexpected

24
Poor Process Planning
  • What do you control?
  • Proposal narrative
  • Collaborators
  • Budget
  • What do others control?
  • Routing signatures
  • Budget approvals
  • Submission
  • Data requests
  • Institutional support

25
Keep focused on development tasks
  • Define and develop goals objectives
  • Plan narrative iterations
  • Who does what and when
  • Review and assess progress of goals objectives
  • Budget process by task

26
Anticipate the unexpected
  • Some ideas dont work out
  • Some partnerships dont work out
  • Some budgets dont work out
  • Some proposals dont work out

27
Craft of narrative writing
  • Good writing lies at the core of the competitive
    proposal. It is the framework for crafting and
    structuring the arguments, ideas, concepts,
    goals, performance commitments, and the logical,
    internal connectedness and balance of the
    proposal.

28
Good writing is more than mechanics
  • Strong, comprehensive, integrated knowledge base
  • Organizational clarity (stepwise
    logic/connections sequencing)
  • Structural clarity (integrative logic logical
    transitions)
  • Argumentative clarity (reasoning ordering
    synthesis)
  • Capacity for synthesis
  • Connect, connect, connect

29
Good writing is more than mechanics
  • Descriptive clarity (who, what, how, when, why,
    results)
  • Clear, consistent vision sustained throughout
    text
  • Establishes confidence in your performance and
    excitement for your ideas by reviewers

30
Grammar and spelling count
  • Proposals are not graded on grammar. But if the
    grammar is not perfect, the result is ambiguities
    left to the reviewer to resolve.
  • Ambiguities make the proposal difficult to read
    and often impossible to understand, and often
    result in low ratings. Be sure your grammar is
    perfect.
  • George A. Hazelrigg, National Science Foundation

31
Internal consistency synthesis
  • A competitive proposal must be internally
    consistent by language, structure, and argument
  • All internal ambiguities must be resolved.
  • The competitiveness of a proposal increases
    exponentially with the capacity of the author to
    synthesize information.

32
Internal consistency synthesis
  • Synthesis represents the relational framework and
    conceptual balance of the proposal.
  • It is the synaptic connections among concepts,
    ideas, arguments, goals, objectives, and
    performance.

33
Ideas matter (Slogans are not Ideas)
  • Shaping ideas by language is hard work.
  • Do not confuse slogans, effusive exuberance, and
    clichés with substantive ideas.
  • Show the reviewers something new by developing
    ideas that are clear, concise, coherent,
    contextually logical, and insightful.
  • Capitalize on every opportunity you have to
    define, link, relate, expand, synthesize,
    connect, or illuminate ideas as you write the
    narrative.
  • Connect, connect, connect! (E.M. Forrester).

34
Beware of boiler plate
  • Boiler plate refers only to the application forms
    required by the agency, not the narrative
  • Thinking of the proposal narrative as boiler
    plate will result in a mediocre proposal
  • Begin each proposal as a new effort, not a copy
    paste be cautious integrating text inserts
  • Strong proposals clearly reflect a coherent,
    sustained, and integrated argument grounded on
    good ideas

35
FinallyBe confident
Write a Comment
User Comments (0)
About PowerShow.com