Alison Dickson

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• Alison Dickson
• MAGIC Project Manager
• Rural Development Service
• GI Unit
• alison.dickson_at_defra.gsi.gov.uk
• or
• support.magic_at_defra.gsi.gov.uk

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MAGIC

• What is MAGIC?
• How did MAGIC develop?
• What datasets does MAGIC hold?
• What are the plans for the future?

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What is MAGIC?

• Multi-Agency
• Partnership Project
• Geographic Information
• All data has spatial element
• for the Countryside
• All partners concerned with rural policy and
  services

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MAGIC Partners

• Department for Environment, Food and Rural
  Affairs (DEFRA)
• Department for Communities and Local Government
  (DCLG)
• Countryside Agency Landscape, Access
  Recreation
• English Heritage
• English Nature
• Environment Agency
• Forestry Commission
• Rural Development Service

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Drivers for MAGIC

• Common interest in rural policy and service
• Drive for evidence-based policy
• Need for joined-up, definitive and consistent
  information
• No established method of data exchange

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How is MAGIC delivered?

• Delivered via a website
• www.magic.gov.uk
• Main method of information delivery is via an
  interactive map
• MAGIC initially created for partners, but
  accessible to all on the Internet
• Formal launch July 2002

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Use of MAGIC

• Use has steadily risen over time
• Average of 350 daily user sessions following
  launch in 2002
• Risen to an average of 2500 daily user sessions
  for 2004
• In April 2006, average of 3,402 daily user
  sessions and more than 24,000 maps are produced
  each day
• Average 250 dataset downloads per month

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Data Collation

• Data from Partners other organisations
• Metadata required for all datasets
• MAGIC Data Standard
• Data capture exercise including
• National Parks
• Scheduled Monuments
• Local Nature Reserves

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MAGIC Data

• Originally England only, but now some data for
  marine, Scotland Wales
• Data includes
• Designations
• Environmental interests
• Land Classification
• Coastal Marine Resource Atlas

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So what next?

• Expansion of scope continues
• Development of SPIRE
• Review of technology
• Conform with e-GIF and OpenGIS
• Continue to explore new links with other
  organisations and facilities