Experience Design

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Experience Design

• Dhaval Vyas
• dvyas_at_few.vu.nl
• Room T-304

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Todays Schedule (24th Jan)

• Session 1 (10 am to 1 pm)
• What is Experience Design? Why is it so
  important?
• Different Approaches to Experience Design
• Cultural Probes (Gaver Dunne)
• Four Pleasure (Pat Jordan)
• Technology as Experience (McCarthy Wright)
• Persona as an Approach to Experience Design
• Student Exercise
• Session 2 (2 pm to 430 pm)
• Normans 3-layered model on Emotion
• APEC Framework
• Design Exercise
• In groups
• Student Presentations

7th Feb at 1500 - Presentation of todays work
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Introduction Experience Design

• Scenario
• A father comes home from work. As he rushes into
  the hall, he keys in the password to disable his
  house alarm. His daughter comes in behind him. He
  needs to get the dinner prepared so he switches
  on the computer in the study for his daughter and
  sets up her favourite game for her. Once she is
  settled in, he goes to the kitchen, prepares the
  food, and places it in the oven. He listens to
  his phone messages while doing this. Eventually
  he sets the temperature and timer and leaves the
  food to cook. As he passes down the hallway to
  the sitting room he pops his head into the study.
  His daughter asks him to play with her. Back in
  two minutes love. In the sitting room, he
  programmes the TV to record a drama that he and
  his wife want to watch later. Now he is heading
  for the study to play his daughters computer
  game with her.

- McCarthy Wright
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We live with the technology

iTV
3G Mobile Phones
Auto Mobile
iPod
Cooking Arrangement
Smart Fridge
SMS
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User-Interface Design goes beyond Desktop
Computing

• - Ubiquitous Computing
• Pervasive Systems
• Tangible Interfaces
• Ambient Intelligence
• Context-aware Systems
• Increasing influence of these technologies on our
  day-to-day lives has fuelled a shift to
  Experience Design

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A shift in HCI community

• HCI Textbooks focusing on User- Experience
• Leonardos Laptop Ben Shneiderman (2002)
• The Invisible Computer (1999)
• Emotional Design Don Norman (2004)
• Deconstructing Experience Pulling Crackers
  Apart - Alan Dix (2003)
• Funology From Usability to Enjoyment Mark
  Blythe, Kees Overbeeke, Andrew Monk, Peter Wright
  (2003)
• Technology as Experience John McCarthy, Peter
  Wright (2004)

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What is Experience Design?

• User experience is about creating design focused
  on people's personal growth, so they can live in
  harmony with each other and with their natural
  and artificial environment.
• - By Stefano Marzano, CEO of Philips Design
• User experience goals differ from the more
  objective usability goals in that they are
  concerned with how users experience an
  interactive product from their perspective rather
  that assessing how useful or productive a system
  is from its own perspective
• - Interaction Design (Preece, Rogers, Sharp,
  2002)
• User Experience Design fully encompasses
  traditional Human-Computer Interaction (HCI)
  design and extends it by addressing all aspects
  of a product or service as perceived by users.
  HCI design addresses the interaction between a
  human and a computer. In addition, User
  Experience Design addresses the user's initial
  awareness, discovery, ordering, fulfilment,
  installation, service, support, upgrades, and
  end-of-life activities.
• - IBM website

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Usability to User-Experience

• Usability Goals
• Consistency
• User-control
• Flexibility
• Error-prevention
• Help
• etc...

• User-Experience Goals
• Enjoyment
• Fun
• Pleasure
• Values
• Emotions
• etc

Objective goals to Subjective Goals
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Why is Experience Important?

• Todays computing technologies are now part of
  our day-to-day activities. They support diversity
  of roles such as entertainer (iTV, online Games),
  teacher (e-learning), sales-person (e-commerce),
  etc.
• Interacting with these technologies is as much
  about fun, pleasure, entertainment, personal
  identity, etc. as it is about goals, tasks and
  work.
• Advancement in technology Complex devices
• Competitive Market most products with similar
  price, technology, quality, etc.
• While interacting with a system users use three
  capabilities cognitive, perceptual-motor and
  emotional. And previously the designers have been
  focusing on functional an instrumental product
  qualities, exploiting mostly the cognitive skills

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Characteristics of Experience

• Experience is subjective, holistic temporal
  phenomenon
• Users actively construct an experience in
  real-time and real-space, using meaning-making
  skills.
• Environment plays an important part
• Four Conditions of Experience
• an experience is a result of the interaction
  between a live creature and the experienced
  object
• an experience has a beginning and an end
• an experience has a unity that gives it a name
• in an experience a user does something to the
  object and in consequence he undergoes
  something
• - John Deweys Art as Experience

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References

• Books
• Technology as Experience. 2004. By McCarthy, J.,
  Wright, P. MIT Press.
• Funology From Usability to Enjoyment. 2003.
  Blythe, M. (Ed.) Kluwer Publications.
• Emotional Design. 2004. Norman, D. Basic Books.
• Papers
• Experience Prototyping. DIS-2000
• The Building Blocks of Experience. DIS-2000
• Understanding Experience in Interactive Systems.
  DIS-2004.
• And many more

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Thank You !

• Further questions and queries are welcome.
• Dhaval Vyas
• Room T-304, Informatica Section
• dvyas_at_few.vu.nl