INBRANDS - Packaging Design and Customer Experience

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Pune Mumbai London An ISO 90012008 Company
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PACKAGING DESIGN
AND CUSTOMER
EXPERIENCE
Pune Mumbai London An ISO 90012008 Company
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PACKAGING DESIGN AND CUSTOMER EXPERIENCE

• According to Tim O'Reilly, "Packaging design is
  the connection of form, structure, materials,
  color, imagery, typography, and regulatory
  information with ancillary design elements to
  make a product suitable for marketing. Its
  primary objective is to create a vehicle that
  serves to contain, protect, transport, dispense,
  store, identify, and distinguish a product in the
  marketplace. Ultimately, the goal of a packaging
  design is to meet marketing objectives by
  distinctively communicating a consumer product's
  personality or function and generating a sale."

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MULTIPLE SITES FOR
PRODUCT DISPLAY
MASS MERCHANDISERS
SPECIALITY STORES
SUPERMARKET
ONLINE STORES
DEPARTMENT STORES
RETAIL MARKETING SITES

• Today, there are thousands of different products
  on the shelves of a supermarket. And there are
  many more sites where products are displayed.
• Department stores
• Mass merchandisers
• All of the above offer an opportunity to attract
  consumers through packaging design.

Specialty stores Online stores
Retail marketing sites
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BASIC OBJECTIVES OF PACKAGING DESIGN
Communicate Product information clearly
Display your brand identity
Promote your products USP
Attract prospective customers

• To put it simply, packaging design is a vital
  element of your marketing strategy. It should
  fulfill some basic requirements
• Attract prospective customers
• Promote your product's USP
• Display your Brand identity
• Communicate product information clearly

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IMPORTANCE OF CUSTOMER EXPERIENCE

• The buzzword in marketing and design today is
  user experience. It's about usability and
  accessibility. It's about providing pleasure and
  enjoyment in interactions with the brand. So
  naturally, as a crucial brand expression,
  packaging design has unique power to elevate the
  customer experience.
• Optimizing its impact both on the shelf and in
  the hand of the consumer is paramount to
  generating a positive product experience
  resulting in brand buy-in.
• Its essential that products are packaged in a
  way that not only makes the goods easily
  identifiable but also effectively depicts the
  brand.

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Package to make the goods easily identifiable and
also effectively depict the brand
Opt for unfussy graphic design and colours that
communicate your and product message simply and
distinctly
Optimise impact both on the shelf and in the hand
of the consumer
HOW TO ELEVATE CUSTOMER EXPERIENCE
Make the unboxing experience quick and
user-friendly
Clearly communicate the brands values,
personality, story and brand positioning
2020 Interics Designs Pvt. Ltd All rights
reserved
www.intericsdesgns.com
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BRAND BUILDING, THROUGH PACKAGING DESIGN

• Packaging, as a brand's primary touch point,
  plays an important role in clearly communicating
  a brand's values, personality, story and
  positioning.
• By communicating this effectively, your packaging
  design will create a lasting, positive
  impression, building brand image and brand recall.

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PACKAGING DESIGN BY INTERICS INBRANDS

• With market research and design intelligence,
  Interics creates effective Packaging that
  communicates the brand promise and benefits with
  clutter-breaking design thats aesthetic,
  functional and unique.
• From brand naming and label design to structure
  design, our Packaging Design methodology helps
  your product develop your brand to stand out on
  the shelf, and create a memorable experience with
  the customer.

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ABOUT US

• Interics is an Interdisciplinary Design
  Consultancy offering holistic and integrated
  solutions, for strong and Sustainable Brand
  Building.
• Our focus is to translate our clients business
  objectives into effective and future ready design
  solutions that meet critical scalability
  requirements.
• As a top branding agency, and strategic brand
  consultants with over 25 years of rich experience
  and diverse domain expertise, we collaborate with
  businesses large and small, to create powerful
  experiences across platforms.
• Whether creating new brands or energizing old
  ones, our dynamic team uses strategic thinking,
  proven methodologies, efficient practices and a
  customised design approach to unleash brand
  potential and empower business growth.

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To build and promote your brand with strategic
thinking, creativity and assured results,
CONTACT US.

• 020 46304200 91 8744819236

www.intericsdesigns.com