SONY

1
SONY

• History
• Current Situation
• Future Plans
• Analysis

2
Sonys Innovative Past

• G-Type, Japans first tape recorder 1950
• TR-55, Japans first transistor radio 1955
• Worlds first Transistor TV,VCR 1960s
• Trinitron TV, U-matic VCR, Betamax, Walkman
  1970s
• Betacam, 8mm video cam, DAT, Mavica camera 1980s
  

3

• 1990s HDTV, MiniDisc, Digital Betacam,
  Plasmatron Flat Panel Display, Digital
  Handycam, DVD, Cybershot Camera, VAIO Flat
  Display, Memory Stick, Super Audio CD, AIBO
  Entertainment Bot, Memory Stick Walkman
• 2000s CLIE Entertainment Bot (Bipedal),
  Airboard (IT Television), Infostick (Wireless
  Memory using Bluetooth), Full Color Organic
  Electronic Display,

4
Beginnings

• Founded during rebirth after WW2 as Tokyo
  Telecommunications Research Institute, 1945
• Founding Prospectusexcerpt
• c. To promptly apply highly advanced technologies
  which were developed in various sectors during
  the war to common households.
• d. To rapidly commercialize superior
  technological findings in universities and
  research institutions that are worthy of
  application in common households.
• e. To bring radio communications and similar
  devices into common households and promote the
  use of home electric appliances.

5

• Radios Most radios in Japan were damaged by war
  or had the shortwave converter stripped by
  military police
• Rice Cooker Factories shut down after war meant
  electricity in surplus. Other items for daily
  life.
• Copy of American Tape Recorder leads to G-5 and
  first profits.

6
Sony Today

• 56.9 billion in sales, 18.5 billion in US
• 168,000 employees, 22,000 in US
• Sony Corporation of America
• Sony Electronics Inc.
• Sony Broadband Entertainment (Music and Pictures)
• Sony Computer Entertainment America Inc.
• 3 attractions

7
Sony Electronics Inc.

• HDTV, HD Monitors, Flat Display Trinitron TVs
• Satellite Recivers, Digital Network Recievers
• Personal and Home AV cameras, CD, DVD, Personal
  Computers, hanhelds
• Harris Interactive named Sony as 1 brand again
  (5 of last 8 years)

8
Sony Pictures Entertainment

• Sony Pictures Record Setting Box Office Takes
  (broke 1.27 billion in August)
• Columbia Pictures (Spider-Man)
• Sony Pictures Calssics (Mad Love indie)
• Screen Gems (Resident Evil)
• Columbia Tri-Star Entertainment (Home Video, HBO)

9
Sony Music Entertainment Inc.

• Sony Music Michael Jackson, Bob Dylan, J Lo,
  Korn wide variety
• Sony Music International Sade, Jamiroquai,
  Shakira bringing more to US
• Sony Classical bringing culture to the masses
• Sony/ATV Music Publising, Sony Disc Manufacturing

10
Sony Computer Entertainment America

• Playstation, Playstation 2
• 989 sports

11
Analysis

• Sony is well positioned with a wide variety of
  products and customers
• Growth in Online Gaming, PDAs, Wireless,
  Playstation, Broadband, IT appliances
• Strategic cooperation TIVO, Ericsson, Microsoft
• Continued Innovation