Sony Projectors

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Sony Projectors
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Why Sony Projectors?

• Engineered to deliver the best images
• Top priority for design staff
• Bright, Accurate Colors (thanks to 3LCD)
• Appropriate Application Functionality
• Excellent Warranty
• Three years parts and labor (some limits)
• First year hot swap included, extended
  warranties available
• Excellent Value for Price

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Applications for Projector Lineup
Basic home and business uses High brightness, computer and video inputs, Entry Level Models
Step-up business use Higher brightness for larger rooms or brighter rooms Step-up Models
Field Sales staff, consultants, and trainers Projectors specifically designed for this purpose Road Warrior Models
Step-up business use, campus use and/or collaboration Brighter, with wireless functions and networking Wireless Networking Models
Larger rooms, integration Very bright, with powerful networking/management, and often optional lenses Installation Models
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Projector Line-up Positioning

• Entry-level Models
• Step-up projector at entry-level price
• VPL-ES4 (SVGA, 2200 lm) Est. Street 749.
• VPL-EX4 (XGA, 2100 lm) Est. Street 899.
• Sell Price/Performance, color performance
• EX4 has 2 RGB inputs
• Both have monitor out and variable audio out
• Step-up Models
• Step-up models designed for business use
• VPL-CX61 (XGA, 2500 lm) Est. Street 1549.
• VPL-CX63 (XGA, 3000 lm) Est. Street 1999.
• Sell Easy installation workhorse
• Clean business appearance, quiet

New!
To be replaced by new C-Series
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Projector Line-up Positioning

• Roadwarrior Models
• Specifically designed for mobile use
• VPL-CS21 (SVGA, 2100 lm) Est. Street 999.
• VPL-CX21 (XGA, 2100 lm) Est. Street 1199.
• Sell Unique/Best tool for this job
• One-touch setup, OffGo
• Wireless Models
• Powerful, flexible wireless networking
• Includes everything needed for wireless
• VPL-CX76 (XGA, 2500 lm) Est. Street 1899.
• VPL-CX86 (XGA, 3000 lm) Est. Street 2399.
• Sell Business/Collaboration tool
• Business networking, collaboration

Best Projectors of the Year
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Install Projector Lineup Positioning

• Flagship Installations (6000 lm)
• Lecture hall and Boardroom integration
• 3 RGB in, DVI in, AV and network functions
• VPL-FX52 and 52L (XGA) Est. Street 10k
• Key Powerful connectivity, reliable performer
• Installation flexibility a campus favorite
• Post Houses, Checkprints (800 lm)
• Full HD images for design or review
• Full HD (1920 x 1080), HDMI analog inputs
• SXRD based imagers
• VPL-VW100/P (HD) Est. Street 9k
• Key Pro version- 3 yr warranty

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New VPL-C Series Introduction
New!
Design Concept Powerful Installable Compact
Projector
VPL-CX125 Step-up version of CX120 3000lm XGA
with NW function Delivery from July 07 List Price
2,530 VPL-CX150 3500lm XGA Delivery from June
07 List Price 2,730

• VPL-CX100
• Successor of CX61
• 2700lm XGA
• Delivery from July 07
• List Price 2,120
• VPL-CX120
• Successor of CX63
• 3000lm XGA
• Delivery from June 07
• List Price 2,400

VPL-CX155 Step-up version of CX150 35000lm XGA
with NW function Delivery from July 07 List Price
2,930 VPL-CW125 3000lm WXGA with NW
function Delivery from Oct 07 List Price 3,330
Total x6 models
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Key Features of New VPL-C Series

• High Brightness, High Contrast and Crisp image
• Easy Maintenance

ACF Lens
Conventional Lens
Lamp
Cover open
Filter
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Key Features of New VPL-C Series

• New Cooling System
• Installation Flexibility
• Direct On/Off
• Tilt Free
• Network Control / Maintenance / Content Delivery
• Remote ID function
• Side Shot

Improved exhaust air efficiency
Network models only
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Install Projector Lineup Positioning

• NEW High-Resolution (4000 lm)
• Lecture hall and Boardroom integration
• SXGA resolution (1400 x 1050)
• Allows both native WXGA and 720p
• Center lens, side access for filters and lamp
• Powered zoom, focus, and lens shift
• First use of BrightEra panels
• Direct power on/off (with OffGo)
• VPL-FE40 (SXGA) Est. Street 7k
• VPL-FX40 (XGA) Est. Street 5k
• Keys
• High resolution, very install-friendly
• Enhanced Network Functionalities
• Great Price/Performance

New!
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Example New Optical System
With this newly developed optical system, using
BrightEra, FE40/FX40 delivers 4000 lm using
only a 275W Lamp! (Other makers use up to 1000
Watt Lamps)

Sony succeeded in developing the world's first
HTPS LCD panel using inorganic alignment layer.
BrightEra is Sony brand.

4000lm
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New Sony Image Panel BrightEra
Typical Previous Panel (PX41)
BrightEra (FE40/FX40)
Organic alignment layer
Inorganic alignment layer
UV
UV
Horizontally aligned crystals
Vertically aligned crystals

• ? Molecular Bonding to inorganic alignment layer
  is stronger
• ? So, inorganic alignment layer resists UV damage
  better
• ? Light Resistance Up
• Brightness Up Reliability Improvement
• Vertically aligned crystals deliver deeper blacks

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Example 40-Series Connectivity
The provided connections are specifically chosen
to fit the range of application sources for this
model.
Composite, S-Video and Stereo Audio
Monitor, Var Audio out
RS-232C and Control S
Network
2x 15-pin, 1x BNC, and 1 HDMI in
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Example Network Control Maintenance
Function
Benefit
Easy integration with standard Extron /AMX
equipment
Same as RS-232C. Can control (power on/off) the
projector using IP
IP Control
Enables remote and/or centralized maintenance and
management functions
Projectors situation can be checked and settings
changed over the web
Web Control
Enables proactive maintenance and responses to
projector errors and situations
Projector transmits warnings related to the
lamp/fan and current status via e-mail
E-Mail Report
SNMP
Allows the monitoring of the projectors as part
of the whole network system
SNMP, industry standard protocol for management
and maintenance, is built-in
System integrators can easily integrate Sony
projectors with AMX equipment
Built-in AMXs Dynamic Device Discovery Protocol
(DDDP)
AMX DDDP
PJLink is a unified standard for operating and
controlling data projectors by JBMIA
Enables central control of different vendors
projectors in a mixed environment
PJLink
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Example Presentation Options
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A Long Sony Projector History
Compared to Sony, just about every other
projector maker is a Johnny-come-lately

• 1972 Sony introduced first video projector
• Richard Nixon was president
• 1982 Sony introduced first universal
  projector
• Supported European PAL, American NTSC, and RGB
  inputs
• 1989 Sony High Def models chosen by Coke
• For use in World of Coke display in Atlanta
• 1997 Sony introduces High Temp Polysilicon LCDs
• 2001 Sony introduces IP-addressable models
• 2004 Wireless models win Tech Innovator Awards
• 2005 Sony introduces 4k SXRD projector

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Inadequate Projector Specs
There are too few informative specs to guide
users to the best choices for them

• Lumens
• ANSI Lumens is a measure of WHITE light level
  ONLY
• There is no agreed method now to spec color
  performance
• Different technologies have different strengths
• Contrast ratio
• No agreement on measurement methods
• So, comparing specs may not be accurate apples
  and oranges
• Ratio! Highly dependent on black level, i.e.,
  ambient levels
• May not be important anyway for
  business/education apps
• Video APL is 40 Computer is 70
• At any moment, human eye can only discern about
  1001 contrast
• In real world settings, actual measured contrast
  levels lt201
• What else do customers request?
• inputs, monitor, weight, size, noise level, power
  usage

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Sony Projector Leadership
Choosing a projector on one or two features is
the old way total performance is the new Sony
way

• Leading Sony Technologies
• 3LCD technology for color brightness and accuracy
• Energy Star Compliant
• Low fan noise
• Sony-developed image processing and image panels
• Leading Sony Features
• Intelligent Auto-Setup, with AutoFocus on some
  models
• Off Go technology protects lamps and saves time
• AirShot Wireless and Network Access
• IP Network Control and Content Delivery

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Refreshed Service Offerings

• Just announced in new Bulletins (June 15)
• Extended Warranties
• Now available for 4 Year and 5 Year offerings
• List prices range from only 199 up to 699
• On Time Support offers
• Extend first year of Loaner support to 3, 4 or 5
  years
• List prices range from only 169 up to 429

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Look for uniform focus from the center out to
the edges. In the best images, the focus should
be crisp all the way to the corners.
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Current End User Programs

• Trade WAY up Program
• 50 bonus for any projector purchase
• Users Choice
• Buy any E- or C-series projector and choose a
  Lamp or up to 150 cash
• New C-class Package Promotion
• Buy any new C-series model and get a mount at no
  extra charge
• VW100/P Summer Suspension
• Buy this model and get a mount at no extra charge

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Why Sony Projectors?

• Engineered to deliver the best images
• Top priority for design staff
• Bright, Accurate Colors (thanks to 3LCD)
• Appropriate Application Functionality
• Excellent Warranty
• And Extended Warranty Offers
• Excellent Value for Price
• End User programs are great sweeteners

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Specs New C-Class Models
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Example FE40 Network Presentations
Presenters can be selected using the supplied
Remote Commander or from a PC.
On a PC, Click the Projector button to display
connected PCs
Pressing the AIR SHOT button displays connected
PCs Select the desired presenter and press
ENTER
Example showing multi-projector presentation
Difference between Current
User Benefit
Features
Specifications
Comparison
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Thank YOU!
It's All About DISPLAY!