McDonalds Coffee

1
McDonalds Coffee
In Jan/Feb 2007 McDonalds ran a national bus
T-Side campaign with the objective of raising
awareness of the range and quality of their
freshly ground coffee.

• Some of the key findings were
• 37 of adults saw the bus advertising and the
  figures were even higher for the younger 18-34
  age group
• There was an 11 increase after the bus campaign
  for adults that named McDonalds as the first
  mention of fast food restaurant chains that
  sells coffee
• 76 agreed the bus ads demonstrated that
  McDonalds offers a range of premium coffee (see
  below right)
• Of the adults who saw the bus advertising, a
  third stated they would be more likely to drink
  McDonalds coffee as a result of seeing the
  advertising
• All aspects of the creative were very popular and
  a massive 81 of those who saw the bus
  advertising on the high street rated it as
  good/very good
• Amongst those who saw the bus advertising, 92
  thought it clearly branded with three quarters
  agreeing it was noticeable and informative
  (see below left)

This research demonstrates the opportunities that
bus advertising offers to capture consumers on
the move looking for quality impulse purchases
Q How would you rate this advertising overall?
(Amongst those who saw the bus advertising)
Q To what extent do you feel that the McDonalds
bus advertising demonstrates the following?
57 agreeing
76 agreeing
Source Clark Chapman Research 2007 Base Adults
18-55 Campaign Details 2345 T Sides, 29/01/07
11/02/07