Title: THE NEW NEWS MEDIA-SCAPE Lee Rainie
1THE NEW NEWS MEDIA-SCAPE Lee Rainie
Director Pew Internet ProjectPublic Broadcasters
Atlanta February 17, 2009
2New information ecosystem Then and Now
Industrial Age Info was Scarce Expensive Institut
ionally oriented Designed for consumption
Information Age Info is Abundant Cheap Personally
oriented Designed for participation
3The internet is the asteroid Then and now
2000 46 of adults use internet 5 with broadband
at home 50 own a cell phone 0 connect to
internet wirelessly lt10 use cloud slow,
stationary connections built around my computer
2008 74 of adults use internet 58 with
broadband at home 82 own a cell phone 62
connect to internet wirelessly gt53 use cloud
fast, mobile connections built around outside
servers and storage
4Media ecology then
- Product Route to home Display Local
storage - TV stations phone TV Cassette/ 8-track
- broadcast TV radio
- broadcast radio stereo Vinyl album
- News mail
- Advertising newspaper delivery phone
- paper
- Radio Stations non-electronic
Tom Wolzien, Sanford C. Bernstein Co
5Media ecology now
- Product Route to home Display Local
storage - cable TiVo (PVR) VCR
- TV stations DSL TV Satellite radio player
- Info wireless/phone radio DVD
- Daily me broadcast TV PC Web-based
storage - content iPod /MP3 server/
TiVo (PVR) - Cable Nets broadcast radio stereo PC
- Web sites satellite monitor web
storage/servers - Local news mail headphones CD/CD-ROM
- Content from express delivery pager satellite
player cell phone memory - individuals iPod / storage portable
gamer MP3 player / iPod - Peer-to-peer subcarriers / WIFI cell
phone pagers - PDAs - Advertising newspaper
delivery phone cable box - Radio stations camcorder/camera PDA/Palm game
console - game console paper
- Satellite radio non-electronic storage
sticks/disks
Adapted from Tom Wolzien, Sanford C. Bernstein
Co
6Ecosystem change 1
- Volume of information grows
-
7(No Transcript)
8 and the long tail becomes more important --
Chris Anderson
Amazon, Rhapsody/iTunes, Netflix
Traffic
20-40 of traffic or sales in the long tail
Content
9Ecosystem change 2
- Variety of information and sources of information
grow -
10 and people have more options for their
passions-- Markus Prior and Cass Sunstein
11Ecosystem change 3
- Velocity of information increases and smart mobs
emerge - -- Howard Rheingold Clay Shirky
12Ecosystem change 4
- Venues of intersecting with information and
people multiply and the availability of
information expands to all hours of the day and
all places we are - -- Nielsen Company
13Ecosystem change 5
- Peoples vigilance for information changes in two
directions - 1) attention is truncated (Linda Stone)
- 2) attention is elongated (Andrew Keen Terry
Fisher)
14Kaiser Family Foundation, Media Multitasking
Among American Youth, December 2006
15Ecosystem change 6
- The vibrance and immersive qualities of media
environments makes them more compelling places to
hang out and interact - -- Metaverse Roadmap Project
1) Virtual Worlds
16Ecosystem change 6
- The vibrance and immersive qualities of media
environments makes them more compelling places to
hang out and interact - -- Metaverse Roadmap Project
2) Mirror Worlds
17Ecosystem change 6
- The vibrance and immersive qualities of media
environments makes them more compelling places to
hang out and interact - -- Metaverse Roadmap Project
3) Augmented Reality
18Ecosystem change 6
- The vibrance and immersive qualities of media
environments makes them more compelling places to
hang out and interact - -- Metaverse Roadmap Project
4) Life-logging -- Gordon Bell
19Ecosystem change 7
- Valence (relevance) of information improves
search and customization get better as we create
the Daily Me and Daily Us - Nicholas Negroponte
20Ecosystem change 8
- The voice of information democratizes and the
visibility of new creators is enhanced. Identity
and privacy change. - -- William Dutton
21Ecosystem change 9
- Voting on and ventilating about information
proliferates as tagging, rating, and commenting
occurs and collective intelligence asserts itself - -- Henry Jenkins
- David Weinberger
22Ecosystem change 10
- Social networks become more vivid and meaningful.
Media-making is part of social networking.
Networked individualism takes hold. - -- Barry Wellman
23Content creation
- 64 of online teens have created their own
profile on a social network site like MySpace or
Facebook - ----
- 35 of online adults have such profiles
24Content creation
- 33 of college students keep blogs and regularly
post - 54 read blogs
- ----
- 13 of online adults have a blog
- 36 read them
25Content creation
20 of online young adults say they remix content
they find online into their own artistic
creations ---- 11 of online adults have done this
26Behold Homo Connectus
- Different species with a different sense of
- Expectation about access to information
- Place and distance
- Presence with others
- Social networking possibilities
- Capacity to build community
- Possibilities of play
- Time use
- Personal efficacy
27A new pattern of communication and influence
- attention
- acquisition
- assessment
- action
28How do you.
- get his/her attention?
- leverage your traditional platform
- offer alerts, updates, feeds
- be available in relevant places
- find pathways through his/her social network
29How do you.
- help him/her acquire information?
- be findable in a long tail world
- pursue new distribution methods
- offer link love for selfish reasons
- participate in the conversation about your work
30How do you.
- help him/her assess information?
- honor the ethics of your kind of story telling
- be transparent, link-friendly, and archive
everything - aggregate the best related work
- when you make mistakes seek forgiveness
31How do you.
- assist him/her act on information?
- offer opportunities for feedback
- offer opportunities for remixing
- offer opportunities for community building
- be open to the wisdom of crowds
32Thank you!
- Lee Rainie
- Director
- Pew Internet American Life Project
- 1615 L Street NW
- Suite 700
- Washington, DC 20036
- Lrainie_at_pewinternet.org
- 202-419-4500