Media Consumption

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Media Consumption
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Media Consumption "The time European consumers sp
end online has, for the first time, overtaken the
hours they devote to newspapers and magazines, a
study revealed" (Financial Times, 10.06.06).
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Media Consumption Personalized RSS feeds and onl
ine subscriptions allow individuals to
selectively tailor what news and information will
be delivered to them and from which sources.
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Media Consumption What is it? Really Simple Synd
ication allows users to sub-scribe to their
favorite Web sites, blogs, news sources, etc.
Why is it cool? It allows users to track changes
and read content without actually surfing to
those individual sites. Example? I can follow 40
blogs and search the news for keywords every day
without clicking my mouse once or cluttering my
inbox with news alerts.
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Media Consumption Editorialized With blogs, ever
yone and his brother can be a self-proclaimed
authority on a subject. Blogs are essentially
uncensored, public, online, personal journals.
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Media Consumption
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Media Consumption Accessorized With the addition
of audio/video clips, commenting and forums,
added to traditional black and white words on a
page, stories, articles and editorials become
launchpads for interactive engagement, not just
one-sided monologue.
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Media Consumption Portable With the ubiquity of
iPods, PDAs, laptops, phones that can handle
multiple formats, media-consumers are not
restricted to consuming media on the terms of the
media provider.
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Media Consumption Active vs. Passive Media consu
mers must feel that they have an influence on the
content.
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Media Consumption Experience vs. Content Postmod
ern media consumers are looking for an
experience, not just content.
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• Media Consumption
• We remember
• 10 percent of what we read
• 20 percent of what we hear
• 30 percent of what we see
• 40 percent of what we do
• 100 percent of what we feel

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Media Challenges Authority Who can be trusted? W
hos right? Whos wrong? Whats their agenda?
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Media Challenges Consumer resistance to marketin
g is at an all-time high. Among the most notable
of the survey's findings is that consumer trust
in advertising has plunged 41 percent over the
past three years, and 59 percent of those polled
say they distrust ads only 10 percent say they
actually trust ads (Media magazine, August
2005).
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Media Challenges Triviality With increasing cont
ent available, some content becomes inevitably
devalued. What does this do to the gospel in an
environment in which all views are considered
equal?
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Media Challenges We have reconstructed the Tower
of Babel, and it is a television antenna a
thousand voices producing a daily parody of
democracy, in which everyones opinion is
afforded equal weight regardless of substance or
merit (Ted Koppel, address at Catholic
University of America commencement in 1994).
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Media Challenges Information Overload Although i
nformation is increasing, is wisdom increasing?
This is where a biblical worldview can inform the
current media environmentproviding not just
information but prophetic discernment.
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Media Challenges A weekday edition of the New Yo
rk Times contains more information than the
average person was likely to come across in a
lifetime in seventeenth-century England (Richard
Saul Wurman, Information Anxiety, 1989).
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Media Challenges A 1987 report estimated that mor
e new information has been produced within the
last 30 years than in the last 5,000 (Information
Skills for an Information Society A Review of
Research).