From Newspaper To News Portals-The Evolving Indian Media

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From Newspaper To News Portals- The Evolving
Indian Media
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 Newspaper To Online News
We consider Media as the 4th pillar of our
democracy, and we know its importance in
maintaining the democratic rights of the people.
You may have observed that most the top news
headlines of India are related to the masses,
which affects a large section of the people. This
shows the importance of news to the common man of
the country.
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Two decades ago media was only associated with
radio, newspapers, and magazines. But these
mediums were not enough for a country with the
population of 1.32 billion, and we saw a flood of
news channels in mid-90s which are still
ongoing.
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We are witnessing the era where convergent media
is booming and making way for new mediums. One of
the trending news mediums are news website and
applications, this is the best example of
practicality coupled with technology.
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It seems like everything's going great with
media, isnt it? Well, things are not exactly
like that. Like every other field, it has its
share of brickbats too. Most of the media bigwigs
believe that the audience engagement is very
important for the growth of the news portals,
thats the reason you will see news channels and
websites are putting great efforts to mark their
presence in social sites.
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But it has gone way too far because most of the
channels and websites sensationalize the news to
get the maximum viewership and response on the
social sites. Telecasting biased news or
posting news contents with catchy headline are
some common unethical practices used by some
media houses to gain viewership and likes on
their social account pages.
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Although it increases the viewership for a while,
in long run, it is not good for the site and it
encourages unethical practices in media. Even if
you search news headlines India, you will find
nearly half of the news is either sensationalize
or biased, this not only misleads the viewers but
covers the truth. Evolution of a sector is good,
but it should also follows the ethics and rules
of the business.
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