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Experiences from promoting sustainable development indicators in Finland

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ICE-BREAKING DATE OF. THE RIVER TORNIO. 7/21/09. Publication and press conference ... makers we need to make them more meaningful to them (i.e. choose indicators from ... – PowerPoint PPT presentation

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Title: Experiences from promoting sustainable development indicators in Finland


1
Experiences from promoting sustainable
development indicators in Finland
Ulla Rosenström-Oksanen
2
Signs of sustainability
  • 83 indicators
  • 21 environmental
  • 29 economic
  • 33 socio-cultural
  • 3 language versions
  • 13 different ministries and research institutes
    participated
  • also internet versions

3
ICE-BREAKING DATE OF THE RIVER TORNIO
4
Publication and press conference
  • Minister of the Env. gave the press conference,
    moderate media cover (newspapers, radio)
  • Not in the TV news (none of the trends were
    shocking)
  • Mention in the environmental news
  • The biggest newspaper Helsingin Sanomat made no
    notice

5
Kestävyys koetuksella (sustainability at stake)
  • Indicator column on Sunday paper, 1st part (very
    good indeed!)
  • Only half of the indicators were from our book
  • Most of the indicators were linked to economy
  • The new indicators were clearly more related to
    peoples everyday life

6
(No Transcript)
7
Examples of naming
  • The gross domestic product
  • GDPs wonderful day
  • Water consumption
  • Higher water prices increased water saving
    toilets
  • Protected areas
  • Continuously more land is protected
  • Numbers of grey seals
  • Slim survivor

8
Different ways of presenting data
Numbers of grey seals
9
Lessons learned?
  • Communication strategy could have helped to reach
    HS from the beginning
  • More efforts also from the scientists
  • Need for a clear target group ? some tailoring?
  • In the case of sustainable development indicators
    meant for the general public and decision-makers
    we need to make them more meaningful to them
    (i.e. choose indicators from their back-yard)
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