Title: Tourism
1 Tourism European Funding 2000 - 2006
- 20th February 2006
- Cultural Explosion
- Stephanie Wait
- Senior European Programme Development Executive
- Wales Tourist Board
2WTB Analysis 2000-2006
- WTB has completed an analysis in order to
estimate the contribution of current structural
fund programmes in Wales to tourism up to
November 2005. - This analysis is based on a previous legacy
report by the Objective 1 Regional Tourism
Partnership for WEFO summarising the position
with respect to progress on implementing the
Objective 1 regional tourism strategy up to 31
October 2003. - This analysis is now being updated and extended
to other structural fund programmes. (Interreg
III) - This analysis has been used in the updating of
key WTB strategies, notably Achieving our
Potential and the new A Winning Wales. - It will provide the key strategic context for the
next programme of structural funds post 2006
and might inform future EU programmes and the
structural funds working group established by
WAG, WEFO etc this summer.
3Background
- No distinct focus for tourism in current
Structural Funds Programme - WTB had originally argued for there to be a
distinct focus for tourism projects i.e. a
tourism measure or priority - Objective 1 Regional Tourism Partnership
established - The Objective 1 regional action plan for tourism
- this differs from all other regional
strategies in that its scope potentially covers
all measures of the Objective 1 SPD
4Analysis
- How we analysed the impact of structural funds
on the tourism sector - Analysis based on Objective 1, 2 and 3 as well as
the INTERREG IIIa (Wales-Ireland) programme. - Classified these programmes according to which of
the 4 strategic objectives of AOP they most
closely fit.
5Results
- To date the analysis suggests that nearly 306
tourism-related projects have been approved,
totaling c 150m of EU assistance towards a total
investment in the tourism sector of c 400m - Analysing these EU approvals according to which
of the 4 AOP objectives to which they align most
closely indicates the following
6Strategic Objectives -AOP
- Objective 1 - To promote the region more
effectively as an attractive, all year round
tourism destination - Objective 2 - To improve the quality of the
tourism product to meet the changing needs of the
visitor - Objective 3 - To improve professionalism and
innovation by raising the profile of the industry
and by enhancing skills, training and motivation
within the industry - Objective 4 - To embrace a sustainable approach
to tourism development which benefits society,
involves local communities and enhances the
regions unique environmental and cultural assets.
7Tourism EU Funding in Wales
8Tourism EU Funding in Wales 2
- The current round of Structural Fund Programmes
in Wales provide c 1,400m of EU assistance (from
ERDF, ESF, EAGGF and FIFG). Thus to date the
analysis suggests that tourism related projects
have already received c 10.5 of available funds - WTB has not yet been able to finalise the
forecast outputs for all these approved tourism
projects e.g. in terms of job creation, visitor
spending, private sector leverage etc or in terms
of their spatial distribution - Analysis of target outputs of the WTB projects
included in the analysis, however, indicates that
tourism is making a significant contribution to
the targets of both the major Structural Fund
Programmes and A Winning Wales WAVE
9Tourism EU Funding in Wales 3
- WTB and tourism projects have been quite
successful in securing EU funding, despite the
structure of the Programmes and the absence of a
distinct tourism-friendly priority or measure - Difficulties in accessing EU funding for tourism
related projects have been in the context of
major tourism public sector infrastructure
projects and urban regeneration - The EU funding for tourism is already estimated
at c 10.5 of all structural funding available.
This figure will increase as new tourism projects
are approved up to 31 December 2006. The
proportion compares favorably with the 7 of all
Welsh workforce jobs or 5.5 of all Welsh FTEs.
(WERU)
10Tourism and INTERREG projects 2000- 2006
- Objective
- to strengthen economic and social cohesion in
the Community by promoting cross-border,
transnational and inter-regional co-operation and
balanced development of territory - One of 4 CIs URBAN, LEADER, INTERREG and EQUAL
5.35 of SF - ERDF Funded
- 4 875 million 2000-2006
11INTERREG 3 Strands for Co-operation
- Strand A Cross border co-operation 3.2bn
- Strand B Trans-national co-operation 1.3bn
- Strand C Interregional co-operation 0.3bn
12INTERREG IIIAIreland/Wales
- Total Programme 48m ERDF
- Priority 1 Economic, Social and technical
development - Priority 2 Sustainable Growth 18m
- 2.1 Marine Coastal Environment
- 2.2 Culture, Heritage Tourism
- Tourism Projects - 26
- Total Project Costs - 6,004,557
- ERDF - 4,374,841
13INTERREG IIIAIreland/Wales
- The Celtic Countryside Partnership
- Celtic Rivers Trust Partnership
- Sustainable Management of Near Shore Water
Quality - Clean Coast
- CZMnet Coastal Zone Management Network
- Coastal Communities Network
- Celtic Railways
- Celtic Gardens
- Maritime Heritage Programme
14INTERREG III Strand BTransnational Co-operation
- Atlantic Area - 122m
- North West Europe - 330m
- North Sea - 133m
- Northern Periphery - 30m
15Strand B Atlantic AreaAchievements so far
- 74 projects approved
- 13 led from UK 38 more with UK partners
- 92 m ERDF committed (UK)
16Approved Projects (IIIBAA)
- Watersports development NEA (WTB)
- How culture influences the development of cities
- Public access to lighthouses and multi-use
- Medieval culture
- Conversion of small fishing ports as tourist
attractions - Combating sea damage to built environment
17Approved Projects 2
- Marketing distinctive town centre management
- Authentic visitor experiences and equitable
community benefit - Trading local foods
- Promoting and marketing traditional crafts
18Objective Improve effectiveness of regional
development strategies instruments through
large scale exchange of experience across all EU
neighbouring countries
19INTERREG IIIC
- 4 Programme Zones
- 4 Secretariats North, West, South East
- UK regions are in the West Zone but can work with
partners in all zones - Operations topics not priorities measures
20Wales in IIIC
- Partners from Wales are in 16 approved operations
including an RFO (Forestry Commission Wales) - As of Dec 05 Wales top in ranking of UK regions
on ERDF approved in IIIC - Main topics environment (e.g water, wind,
energy, sustainable forestry) - Competitiveness/IT/Business Development and Rural
Development
21IIIC Projects on Tourism Culture (UK)
- Centurio World Heritage sites
- Cultmark Heritage, Local Identity and place
marketing - Cultured Regional Development of Heritage
- Eurosat- Salmon tour Network
- Intelligent Cities Sustainable Development of
Competitive Cities (Wales) - TouriSME (RFO) Tourism SME sector support
- COR Planning management of rivers
- ECTN European Cultural Tourism Network (WTB)
22- European Cultural Tourism Network
- ECTN
23European Cultural Tourism Network
- ECTN is the only network which brings the tourism
and cultural industry professionals working in
different regions of Europe together to exchange
experience and information on best practice.
24ECTN - RAISON DÊTRE
- Arose from conference held in Brussels February
2003 with aim of bringing together cultural and
tourism professionals to
- Exchange experience and best practice in
development of cultural tourism - Enable sharing of research
- Facilitate transnational working
- Improve co-operation and integration between the
tourism and cultural sectors - Develop common positions to EU consultations
- Link with other networks
25ECTN progress to date
- ECTN Barcelona Conference August 2004
- Contribution to DG Enterprise Tourism unit
networking study - ECTN INTERREG IIIC project January 2005
- Luxembourg Presidency Cultural Tourism Conference
21-22 April 2005, to establish links with ECTN
conference and UK Presidency of EU
26ECTN progress to date cont..
- Thematic workshop Aosta 26-27 May 2005
Language, transport and cultural tourism - ECTN 2nd Annual Conference Cardiff 6-8 July 2005
- ECTN Cardiff conference declaration and position
paper on cultural tourism - Thematic workshop Industrial Heritage as catalyst
for economic regeneration Oviedo 10-11 November
2005
27ECTN Links with other networks
- European Routes of Industrial Heritage (ERIH)
- North Sea Commission Cultural Tourism Group
February 2005 - EUFED
- European Institute of Industrial Routes
- ATLAS
28ECTN INTERREG IIIC Project
- INTERREG IIIC-
- is an EU-funded programme that helps Europes
Regions form partnerships to work together on
common projects - projects enable Regions to share knowledge and
experience that will help them develop new
solutions to economic, social and environmental
challenges - projects are designed to reduce the development
gap between rich and poor areas of Europe and
help regions become more competitive.
29ECTN Interreg IIIC Project Covers all 4 corners
of Europe
- Lead Partner - Wales Tourist Board
- Number of partners 10
- 8 countries represented
- Spain Andalucia, Huelva Austurias Regions
- Italy Aosta Region,
- Ireland Midlands Region, Hungary, Finland,
Latvia, Sweden, Wales - End date 31 Jan 2007
30ECTN INTERREG IIICDefinition of Cultural Tourism
- Cultural tourism can briefly be defined as
tourism based on local and regional cultural
resources. - These include cultural traditions, language,
history, cultural landscapes, built environment,
archaeological sites, museums and cultural
activities such as festivals, galleries, arts
attractions, theatres but also attractions
related to primary production, crafts,
manufacturing, social history and life. - Cultural tourism is related to human activities
and history in a broad sense.
31Aims of the ECTN INTERREG IIIC project
- Sharing experience and best practice in
developing cultural tourism for regional economic
development and job creation, - Bringing together tourism and cultural industry
professionals working in different regions of
Europe - Ensure ECTN is sustainable post Jan 2007
32Event Timetable Jan 2006 to Jan 2007
33Opportunities for Participation
- Register for participation in ECTN events
- Attend ECTN Annual Conference in Sweden 2006
- Thematic Workshop (next is in North Hungary April
2006) - Sharing research, knowledge and or experience
34ECTN Interreg IIIC Project Programme
- Supports network activities to January 2007
- 2 Annual conferences, 2 Focus working groups
- 4 Thematic workshops, sharing of knowledge,
experience good practice - 6 Staff Exchanges
- Website, database, newsletters
- Formation of 4 regional cultural tourism clusters
- Final report on best practice of developing
European Cultural Tourism
35Contact details for further information
- stephanie.wait_at_tourism.wales.gov.uk
- ectn_at_tourism.wales.gov.uk
- www.cultural-tourism.net
36Lessons Learnt
- Know your partners and establish a working
relationship before your application - Realistic budget, timeframe and outputs
- Understand regional cultural differences
- Long term goals
- Use existing networks
- Identify gaps
- Dont reinvent the wheel!
37Structural Funds post 2006
- Themes for Cross Border
- Entrepreneurship, SMEs, tourism, culture trade
- Protection/Joint management of the environment
- Access to transport ICT
- Water, Waste, Energy systems
- Health, culture education infrastructures
38Themes for Trans-National
- Water and coastal management inc. river basins,
marine resources, water services and wetlands - Accessibility inc. trans-European networks, local
and regional access to networks, ICT - Risk Prevention inc. maritime security and
flooding, marine/water pollution, erosion,
earthquakes, avalanches - RTD creation of scientific technological
networks
39Inter-regional
- Research, technology, innovation,
entrepreneurship - Environment, risk prevention, energy efficiency
- Urban issues
- Studies, data collection, analysis of development
trends
40Culture Tourism in Draft Regs?
- Not prominent!
- Has spatial economic dimensions
- Underpins European ideal
- Melts borders
- Economic driver
- Culture generates tourism
- Vehicle for social inclusion
41