CLMA Council of Chapter Leaders Meeting

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CLMA Council of Chapter Leaders Meeting

• Atlanta
• March 26, 2004

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5 Strategic Initiatives

• Marketing
• Advocacy
• Collaboration
• Education
• Chapters and Membership

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Committee Structure New for 2004

• Marketing
• Industry Partners Committee
• Exhibits Advisory Committee
• Advocacy
• Health Care Policy Committee
• Medicare Billing Issues Committee
• Resource Group
• Education
• Education Resource Committee
• Conference Program Committee

• Chapters Membership
• CCL Advisory Committee
• Membership Development
• International Membership
• Awards and Recognition
• Governance
• Executive Committee
• Nominating Committee
• Finance Committee
• Bylaws Committee

Reminder New for 2004 Volunteer Appreciation
Function
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Marketing

• CLMA conducted internal and external research to
• Assess CLMAs image
• Assess the value of membership
• Identify issues important to members
• Evaluate programs
• .

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KEY RECOMMENDATIONS

• Redirect our focus to appeal to all levels of
  laboratory professionals. Remain committed to the
  lab manager niche but expand offerings to serve
  supervisors and coordinators. (Membership focus)
• Develop basic education programs that will be
  targeted to entry-level managers and supervisors.
  (Education focus)
• Consider new strategies regarding Chapter
  infrastructure to ensure that all members have
  access to a Chapter and that the image, quality
  and value of programs provided by the Chapters
  are consistent across the organization. (Chapter
  focus)
• Assume a leadership role in communicating the
  value that the laboratory profession contributes
  to the healthcare continuum. (Advocacy focus)

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KEY RECOMMENDATIONS

• Develop an Annual Conference Long Range Plan to
  reverse declining trend in attendance and to
  create a new value proposition for exhibitors.
  (Education focus)
• Develop a new corporate identity/logo and theme
  line to better delineate the organizations
  mission and value to members. (Marketing focus)
• Develop an Image Awareness Marketing Plan with
  the primary goal of enhancing the visibility of
  the association and increasing membership.
  (Marketing focus)

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Advocacy

• Members ranked issues that were critical to their
  success the top 5 issues are
• Legislative Issues
• Compliance
• Reimbursement
• Coding
• Benchmarking

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Advocacy-Clinical Lab Coalition

• 14 organizations committed to ensuring access to
  high quality laboratory testing.
• CLMA benefits from the collective voice of the
  individual organizations
• Each CLC member contributes funds toward the
  coalition activities

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Advocacy-Clinical Lab Coalition

• 2004 Legislative Priorities
• Competitive Bidding
• Elimination of the CPI freeze
• Prevent lab co-pay issue from surfacing again
• Specimen collection fee increase
• Improved reimbursements rates for new tests

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Collaboration

• CLMA is currently involved in collaborative
  activities and alliances with partners that share
  values, vision and strategies.The intent is to
  achieve mutually beneficial objectives for each
  others organizations and/or members.

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Examples of Current Collaborations
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Education

• The overall, quality and appropriateness of
  programs continue to be rated high
• There is a continuing need for education and
  resources around major issues
• The entry-level managers and supervisors have
  little or no formal management training. This
  suggests a need for the development of new
  programs or repackage existing programs directed
  specifically to the entry-level managers and
  supervisors

NEW 2004
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Education

• The education programs need to be accessible and
  affordable
• The education programs should present less theory
  and more practical tools and solutions.
• Members view workshops and discussion forums as
  high value in gaining new ideas.
• CLMA members believe there is a critical need for
  a reliable resource of benchmarking data

NEW 2004
NEW 2004
NEW 2004
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Membership

• 2004 focus for new membership will be on
  Emerging Leaders
• Bench level mangers and supervisors
• We will explore new member categories with
  associated member benefits to satisfy various
  levels of membership

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Chapter Membership (What members tell us)

• Less than half of our members take advantage of
  Chapter activities
• There are a number of struggling chapters and /
  or poor education programs on the chapter level
• The image of a chapter may influence an
  individuals perception of the entire organization
  
• There continues to be a strong appeal for more
  guidance and support for Chapters from executive
  office

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Current CLMA Chapters
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Our Challenge

• CLMA faces an invigorating marketing challenge
  which will require an aggressive and distinctive
  marketing campaign to show the power of the CLMA
  brand.
• The new CLMA will be more daring. We will be
  the association that is innovative with the
  deepest knowledge to help professionals at all
  levels to do their jobs better.

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Our Vision

• Our vision is to be
• THE RESOURCE FOR LABORATORY PROFESSIONALS
• at every stage of their career
• The objective of our Image Awareness Campaign is
  to reposition CLMA and to reinforce a new
  direction for the association

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• CLMA provides leadership in the clinical
  laboratory industry supporting lab professionals
  at every stage of their career. We educate and
  advocate on behalf of our members and play a
  leadership role in enhancing the image and
  increasing visibility of our profession.

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What to expect in 2004-05

• The new CLMA will be more daring
• Diversifying membership beyond the Traditional
  Lab Manager
• Proactive advocacy agenda (Legislative
  Regulatory)
• Enhancing the image of our profession
• Innovative Programs
• Convenient and affordable education

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CLMA/ASCP 2005Conference Exhibition
March 5-8 Exhibit Dates March 6-8 Lakeside
Center at McCormick Place Chicago, Illinois
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