EVENT PLANNING

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EVENT PLANNING
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What are some of the difficulties in planning an
event?
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Objectives

• Practice creating an event plan for efficient and
  successful event
• Understand the context of how an event fits into
  the goals of the campaign
• Know techniques and strategies to make the event
  and planning go smoothly
• Be more confident with doing it yourselves

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Two Types of Goals

• Campaign
• Advances mission/ campaign
• Organizational
• Advances organization
• Must be specific and measurable!
• Examples?

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Event Checklist
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1. What is the purpose?

• Why are you holding this event?
• What do you hope to accomplish?
• How will it help achieve your goals?
• HAVE A REASON!
• HAVE SPECIFIC GOALS!

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Who will be invited?

• Beware of exclusivity
• Advantages of bringing media
• Campaign targets and secondary targets?
• Entire student body?
• Parents or outside community?

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When and where will it be?

• Make sure dates and locations are feasible
• Convenient location?

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How will you inform people?

• School newspaper
• Announcements/PA system
• Class raps
• Tabling
• Fliers
• Internet (Email, Facebook, Twitter, etc.)
• Publicity stunts

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How will you get people to come?

• Food!
• Music
• Prizes
• Class credit
• Community service credit
• Special guests
• Media

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Who will create the agenda?

• Importance of delegation
• Point people
• Opportunity to empower others
• Appreciate those who help

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What materials do you need?

• Make a list!
• Brainstorm with others
• People power!

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What do you have and where will you get the rest?

• What do your group members offer?
• Connections
• Discounts
• Donations

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What costs will there be? How will you fundraise?

• Plan budget beforehand
• Fundraising ideas
• Food
• T-shirts
• Dunk booth
• Canvassing
• Involving other organizations
• Sponsorships
• BE CREATIVE

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Timeline!

• Work backwards
• Type
• Take advantage of online programs (Google Docs,
  etc.)
• Celebrate your victory!

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If it aint written, it aint a plan!
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Exercise

• 1 Plan a movie screening with a discussion
  afterwards
• 2 Plan an event where the mayor speaks
• 3 Plan a photo-petition
• 4 Plan a river clean up
• 5 Plan a Do It in the Dark party
• 6 Plan a lightbulb swap

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Checklist

• What is the purpose of the event?
• Who will be invited to the event?
• When will it be? Where will it be held?
• How will you inform people?
• How will you get people to come?
• Who will create the agenda
• What materials do you need
• What do you have and where will you get the rest
• What costs will there be? How will you fundraise?
• Timeline!

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Debrief

• Do you feel more comfortable planning an event?
• What are you going to bring back with you?
• Any specific events youre excited about planning?

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Thank you!