Title: HOW TO PLAN YOUR FIRST EVENT
1HOW TO PLAN YOUR FIRST EVENT
Synclarity Digital Pvt LTD
2Lets just get straight to the point.
Are you someone who's always been talking about
doing an event, but couldn't find out where to
start? Allow no worries! Here's our full
guide to help you prepare an event step by step
from start to finish. Prepare your pens and
documents, this one is filled with directions,
tips and suggestions for software to keep your
event planning organized and on track.
3First Things First, Develop a goal!
Your event is built on its aim. That will give
you a guide to organize the entire event.You have
to know where to get going. The target is a must
to get the event off to a great start and an even
better end result. Divide the aims into
categories to simplify the process
- Which is the ultimate objective of this event?
- This can be something related to raise money for
a cause, launch a company, raise awareness of the
brand, support a brand or a variation of those
smaller goals. - How many people do you want to attend the event?
- Nailing down a target attendee number is even
more relevant for your first event so you can
assess progress. - What amount of revenue do you expect to gain from
this event? - Set your budget, and plan what you intend to do
to recover the expenses. Yes, revenue is a major
concern but it's your first event, so try to
focus more on elements which can be added to your
event to satisfy the attendees to make them wait
and get excited for the next one.
4Whos your A-Team?
- When you've set up your target for the case, it's
time to build the team that will help achieve
your goal. - Hiring team members, however, is not as easy as
as as asking a couple of volunteers to put up
banners and sign in visitors. - The functions and responsibilities shall be
delegated in accordance with the individual
competences and interests. - Establish a contact channel after you have put
your team together, so that everyone can function
effectively and communicate the necessary
details. For smooth running of your event
communications, you can use chat apps such as
Whatsapp or Slack.
5What is your budget?
A definite budget is crucial for the success of
your case. You will find out where to spend your
money to make your guests enjoy your event to the
fullest, with a well laid out schedule.Because
there is no money, no case!Budget size lets you
assess the nature and scale of activities you can
manage.
- Here is a list of primary expenditures that
should be - included in your budget
- Venue (rooms, parking spot, security deposit)
- A / V (projectors, internet / Wi-Fi, speakers,
cameras, microphones) - Catering (bartenders, servers, food , drinks,
setting the table) - Ads (social media marketing, production research
and print products, registration management) - Entertainment (speaker fees, the associated cost
of accommodation and transport)
6When and Where?
It's time to go on a location search and if your
event includes a speaker, it's time you 're
looking for them too (linkedIn is the best forum
for finding the perfect think leaders for your
case). Here are some suggestions for getting your
start
- What are your planned attendance numbers?
- Which kind of car park do you need?
- You'll need your own A / V equipment, or will it
be provided by the venue? - Does the venue have adequate cell coverage
throughout, or is there a Wi-Fi link you need? - How much room do you need on the floor?
- Require an open floor, or segmented rooms /
areas? - So far ahead does this book for the venue? Is it
available in your desired window?
7Do you want partner?
Identify corporate partners and community groups
to help you make bold steps in your event plan
to extend out your budget and increase your
scope.
- To choose your sponsor follow these steps
- Think of the attendees' needs, list businesses
that meet those needs, and you'll end up with a
wide variety of possible sponsors. - Draft an elevator pitch, and write two to three
lines about your - event form, importance to a potential sponsor,
and a short meeting request. - Network by attending events with partners,
engaging on social media, reaching out on
LinkedIn or sending emails. -
8Time to market your event
- You have ready your goals, your budget, your team
and your sponsors. Now, it's time to make things
fun. Let's get your event labelled sell!Decide
your event name and theme, and make brochures or
brochures to spread it around. Listing Sites and
Twitter are two of the most important outlets for
getting through the mainstream. - Many of the websites where you can list your
event are EventBrite, Townscript, BookMyShow. And
as for social media, don't forget to create a
facebook event and run social media ads to reach
a wider audience.Aside from cold calls and mails,
Whatsapp is also a perfect way to advertise your
event.
9Determine your needs Technology is necessary to
facilitate a successful event.
- How to do in advance of event
- Call vendors involved to double test the
supplies, catering and sponsors, Consult with the
venue owners / managers to confirm the date and
time of set-up. - Check all the gear when it arrives at the
location Set up your Guest Check-in ticketing
program. Build a final timetable handout, Manage
your visitors, their needs, and your employees
until the event begins but not on a granular
basis. - Post-event What you can do
- Should not think about all that just happened
after the event is over, when you fall in
fatigue.
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