Propaganda and the Eugenics Movement

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Propaganda and the Eugenics Movement
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Propaganda . . .

• was used by eugenicists to confirm and
  disseminate what they already believed (142)
• defined as the dissemination of information . .
  . to advocate a particular agenda (142)
• uses emotion to sway public opinion
• What kind of propaganda did eugenicists use?

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Propaganda . . .
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Propaganda . . .

• Whats its message?
• At whom is the message aimed?
• What techniques does it use to convey that
  message?

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Propaganda . . .

• Has a specific audience
• Has a clear-cut purpose
• Uses powerful images
• Usually uses a slogan or tagline thats easily
  remembered

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Pathos
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Pathos

• Describe how the Japanese man is depicted. Why
  is he holding his hands the way he is?
• What will happen if YOU take the day off?
• How does that make you feel? How will you change
  your actions as a result?

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Pathos

• Who does the rat represent? How does that make
  you view that group of people?
• Why Alaska? What is outlining the rat trap?
• How should Alaskans behave/feel differently based
  on this?

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Pathos

• How is the tone different in this piece of
  propaganda?
• How does this image make you feel towards Hitler?
• What is the purpose of this--what should citizens
  feel/think?

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Logos
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Logos . . .

• What is eugenics like according to this picture?
  What is eugenics according to this picture?
• If I am a politician, what else am I according to
  the image?

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Logos . . .

• How many vitamins and minerals are in a serving
  of Kix?
• What is it a good source of?
• How many calories?
• Is Kix a healthy option?
• If mothers give this to their children, will they
  like it?

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Logos . . .

• What statistics in this ad lead you to believe
  Jif has the most peanuts?
• If you choose Jif, what does that mean about you
  as a mother?

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Ethos
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Ethos . . .

• Theres a reason why this water has this name!
• What does it say on the bottle to make you trust
  this company?

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Ethos . . .

• What about this image makes you believe you can
  trust Barack Obama?
• How is he like you/your family?
• Why are his sleeves rolled up?

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Ethos . . .

• What makes you trust this organization?
• Why would you be tempted to donate . . . to buy a
  bracelet?
• Would you feel differently if Paris Hilton was in
  this ad instead of Bono?

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Ethos . . .

• What words stand out?
• How do these words make you feel about people who
  serve in the military? About the American
  military?