Mgt 240 Lecture

1
Mgt 240 Lecture

• Exam Two Review
• November 30, 2004

2
Exam Time and Date

• Thursday, 12/2
• In regular class sessions

3
Exam Review and Help Opportunities

• Review today
• Exam help session Wednesday, 12/1 from 7-9pm in
  MCOB L051 Andy Grau
• My office hours this week 10am-12noon Thursday,
  12/2

4
Exam Format

• Closed book
• 50 questions
• Worth 2 points each
• Question format
• Multiple choice
• True/False
• Modified True/False
• Completion
• Matching
• Short answer

5
Exam Content

• Covers material in text and lecture since the
  last exam
• Includes assigned readings
• Includes lecture materials
• Includes homework content

6
Assigned Reading

• Use reading topic outlines as a guide to most
  important topics

7
Lecture Material The Internet Computing at ND

• Internet topics
• Definition of the internet
• Protocols used on the internet
• Access to internet
• Routing on internet
• Internet service providers
• Internet services
• Internet use
• Email
• SMTP
• IMAP
• POP
• Webmail vs. client-based email programs

8
Lecture Material The Internet Computing at ND

• Web
• HTTP
• HTML
• URL components
• ND support for web sites
• Personal web pages at ND
• FTP
• Definition
• Ways to access
• Dreamweaver
• F-secure
• Browser

9
Lecture Material Website Construction

• HTML
• How it works
• Why you should know it
• Viewing source code
• File creation and storage
• HTML editors
• How to create a web page using a text editor
• WYSIWYG editors
• How they assist web site creation
• Editor features
• Site definition in Dreamweaver

10
Lecture Material Web Site Design Principles

• Determining site goals
• Using site goals for planning and design
• Identifying target audience
• Creating a user profile
• Using target audience for site design and
  planning
• Conducting market research
• End user scenarios
• Information architecture
• Site flow chart
• Site concept or metaphor
• Web site design color, font, graphics
• Web site and page design guidelines

11
Lecture Material Successful Retailing on the Web

• State of e-retail
• Retailing on the web best practices
• Home or entry page
• Navigation
• Product pages
• Checkout and fulfillment processes
• Converting browsers to customers
• What customers expect from online stores
• Designing web site for ease of use
• Increasing customer loyalty and profitability
• Personalized marketing on online sites
• E-retail web site design flaws
• Sources and uses of customer intelligence
• Important backend processes for online retailers
• Advantages of brick and click retailers