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Fundraising Initiatives for Libraries

Philippa Sheail Development Manager Library,
Museums and Galleries The University of Edinburgh
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• These are times of great change and opportunity
  in higher education. Universities are autonomous
  institutions and I believe they function best
  when given increased control over their own
  destiny. One part of such increased control is
  raising independent income from donations in
  order to achieve excellence and add value to core
  funding.Increasing Voluntary Giving to Higher
  Education Task Force Report to Government 2004
  p1

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• This seeking to fundraise effectively is what
  all good charities do. They believe that their
  core objectives are worthwhile that their
  activity can make the world a better place and
  that they are entitled and even obliged to put
  themselves into the worlds eye and invite
  support. An important part of their mission is to
  spread knowledge about the benefits they provide,
  and the greater benefits that they would like to
  provide if they could.
• Increasing Voluntary Giving to Higher Education
  Task Force Report to Government 2004 p17

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• Prioritise Areas of Activity for Development
• Site Development
• Enhancing the Materials Budget
• Access
• Digital Development
• Promoting the Heritage Collections

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• Identify, Monitor and Approach a Variety of
  Funding Sources
• Trusts and Foundations
• Companies
• Individuals
• Business Processes
• Statutory Funding

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• Co-ordinate Funding Approaches
• Develop a system for co-ordinating approaches
• Establish a policy of long-term planning for
  external funding

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• Manage Existing Relationships
• Develop and Maintain a List of Existing Funders /
  Supporters
• Establish a Programme of Stewardship
• Include Potential Supporters in Stewardship

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• Benchmark and Measure Success
• Establish a system for monitoring external income
• Set targets
• Report regularly

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• Promote the Library
• Exhibitions and Events
• Publications and Merchandise
• Work with Communications and Public Affairs
  Office
• Work with Friends groups

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• Communicate Development Activity
• Development and Alumni Office
• Research and Innovation Office
• Communications Office

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• Involve Library Staff
• Ensure that staff are well supported and engaged
  with the Income Generating / Fundraising Process
• Produce guidelines and re-usable materials
• Manage expectations

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• Developing The Case for Support
• Academic libraries manage, collect and provide
  access to an ever-growing arsenal of information
  for an increasing number of users in an
  environment of growing financial constraints.
  Libraries employ highly trained and educated
  staff, need complex facilities and sophisticated
  electronic technologies in order to operate
  successfully.
• Rader, Hannah B Fundraising in Academic
  Libraries The United States Experience in The
  Bottom Line Managing Library Finances Volume 13,
  Number 2, 2000 pp 93-99

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• Developing The Case for Support
• No vice-chancellor is going to divert money
  from, say, research into cancer relief or
  teaching business studies to improving the
  physical and contractual position of university
  curators without being convinced by a strong
  academic and business case.
• Worton, Michael Back to the Future in The
  Independent, 01 July 2004

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JISC Project StORe
Heritage Lottery Fund Britain in Print
1970 BEd Reunion Class Gift Unrestricted
University Club of Manchester Unrestricted
Henry Adam Bequest Unrestricted
Scottish Museums Council Stringed Instruments Access Project
UoE Development Trust Conservation of Rashid al-Din's World History
Hope Scott Trust Saxophones Purchase
Private Donor Drummond Exhibition
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• Entrepreneurial librarians will be much in
  demand in the future to use their vision, ideas
  and courage to experiment with new and creative
  ways to fund their librariesLibrarians will need
  to be excellent and effective communicators
  within their communities to state their purposes
  and needs and gather support for their mission
  and their budgets. Fundraising for libraries
  will continue to grow in importance and
  librarians need to prepare themselves for success
  in these essential development activities.
• Rader, Hannah B Fundraising in Academic
  Libraries The United States Experience in Bottom
  Line Managing Library Finances Volume 13, Number
  2, 2000 pp 93-99

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