hp mobile

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• hp mobile
• e-services
• bazaar

Bill SchmalzAlliances Manager
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HPs Strategy
always-on internetinfrastructure
informationappliances
hp
e-services
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• how can developers, operators and enterprises
  keep up with the fast changing pace of mobile
  technology and leverage themselves into new
  markets around the world?

the challenge
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located in mobile epicenters around the globe
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• Mobile
• Sales Force Automation

Access to key business information is critical
particularly for the field employees who are the
front-line link to customers. Without this
access, business cycles become stifled by
inefficient processes, salespeople cant provide
the immediate and accurate answers customers
demand and operating costs for inventories
increase.
the customer pain Field employees are the
first and primary point of customer contact but
are cut off from mission critical e-business
applications.
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BackgroundHP Mobile SFA Case Study

• Summary of HP Mobile Sales Pilot
• Utilize both Voice and Data technology from
  ViaFone
• Mobile HP CRM deployed live
• Live integration to Oracle CRM (11i) and
  Microsoft Exchange (SAP is next)
• Recently rolled out OneBridge Mobile Sales
  (wireless sync)
• Project headed by HP Sales IT team

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Feedback from the initial pilot

• Clearly state objectives of the pilot (user
  adoption, technology, ROI/business case)
• Provide useful and compelling functionality to
  application users
• HP CRM alone is not sufficient
• Calendar / e-mail / contacts / people finder
• Dont underestimate user training and support
• The voice and mobile data technologies work
• But ensure that connectivity choices are easy
  to setup and use for reps
• Reps like it / reps want it / reps see the time
  savings
• Use the pilot to assess all costs for global
  rollout

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HP Viafone mobile quick-start
ViaFone OneBridge mSales 3.0on HP Jornada
568(Home Page View)

• HP services, infrastructure, and devices,
  together with ViaFone applications and Bell
  Mobility Data to Go connectivity, offers a
  complete, out-of-the-box solution
• Mobile quick-start offers customers a low-risk
  alternative to test-drive mobile applications
• Enterprises can realize significant ROI by
  empowering field sales reps with mobile access to
  key systems

TM
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