2014 Pricing Strategies for Mobile Content Services

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2014 Pricing Strategies for Mobile Content
Services
One-Stop Shop for Business Information
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Summary
In the TCL 2014 Pricing Strategies for Mobile
Content Services report, TCL analyses MNO pricing
for Mobile Music, Mobile Social Media, Mobile
Gaming, Mobile TV and Mobile Cinema Movie
services worldwide. The landscape for mobile
content services continues to evolve.
Traditionally the MNO has sought to compete in
the provision of content service to its users.But
with the fragmentation of the market with the
arrival of the Smartphone and OTT specialists who
focus on digital media and content the MNO has
initiated a series of partnerships where it
provides the mobile content for those
providers. In particular, the MNO is using the
name recognition of the OTT brand to bundle
additional mobile music mobile social media
services in with an existing mobile package.
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Table Of Content

1. The main mobile content services available
2. Executive Summary
3. Methodology
4. Key mobile music strategies
5. Key mobile Social media strategies
6. Key mobile gaming strategies
7. Key mobile TV strategies
8. Key mobile cinema/movie strategies

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