Monthly TV Report

1
Monthly TV Report

• August

2
Commercial Impacts
5.5
millions
8.8
4.8
4.7
8.3
audience
Source BARB/DDS
3
Average daily viewing minutes for commercial
channels
4.9
5.6
4.4
8.7
4.9
ave. minutes per day
audience
Source BARB
4
Average daily viewing minutes for total broadcast
viewing (inc. BBC)
9.5
11.1
15
9.2
6.7
ave. minutes per day
audience
Source BARB
5
Expenditure Data
6
Month on Month Advertiser TV Spend July
TV Spend m
Advertiser
Source NMR August data
7
Top 20 advertisers based on all media spend
m
Advertiser
Source NMR August data Only TV, Print, Radio,
Outdoor and Cinema data available for August
8
Month on Month TV Category Spend
TV Spend m
Category
Source NMR August data