A presentation by your Senior Management Group

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• A presentation by your Senior Management Group

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Size of Market

• Over 25 of all Canadian households own a dog,
  38 own a cat, and 22 own both cat(s) and
  dog(s).
• Canadian families spend about 3 billion dollars
  on their pets every year.
• 2 Major Categories of Consumers in our Market
• End Users
• Retailers

• Some interesting facts
• Dry dog food accounts for approximately 75 of
  sales in the dog market.
• Dry cat food accounts for approximately 51 of
  sales in the cat market.

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Competitors in our Market
Our Products
Our Competitors

• IAMS
• Eukanuba
• ProPlan

• Science Diet
• Purina Mills

Currently PetPRO is the only producer of
nutritious dry dog food that has ingredients to
prevent fleas, ticks and heartworms. Our
competitors offer medicated oils and tablets to
prevent these animals pests.
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Competitors in our Market
In the market today, there are many
competitors for pet accessories. They range from
no-name brands distributed in superstores to well
known pet food producers such as IAMS and
Eukanuba.
There are significant opportunities in the pet
supplies sector, particularly in accessories and
luxury items - Agriculture and Agri-Food
Canada
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Product Costs Prices
Since PetPRO is a competitive company, we have
competitive prices. These prices give us an edge
in the existing market, and are solely based on
our ability to keep costs minimal.
The usual markup on cost of pet food is
on average 25
- Agriculture and Agri-Food Canada
Price
Cost
Price
Price
Cost
Cost
All prices are in Cdn s per 1 kg.
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Distribution Details
Our Distribution
Market Distribution
As demonstrated by the above charts, PetPRO is
not currently pursuing all channels of
distribution.
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Retail Information
To date, the following are our major retailers

• Loblaws
• ValuMart
• YIG
• Loeb

• Provigo
• Metro
• Sobeys
• Safeway

• A P
• Fresh Mart
• IGA
• Canadian Tire

• Zellers
• Walmart
• And other pet supply stores across Canada

Some other important information

• To date, all orders are received via our customer
  support telephone line.
• Sales representatives work on finding new
  retailers and organizing promotions.

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Future Possibilities
As the industry and competition continues to
grow, it is essential to incorporate Information
Systems based on the needs of the company.
Potential Possibilities

• Online opportunities (e-commerce, sales, means of
  contact for retailers and end users for
  feedback and suggestions)
• Business to Business functions (to efficiently
  control production, inventory and distribution)
• Product Development (diversify our product lines
  of pet food and accessories to better meet the
  needs and wants of our consumers)
• Costing Functions (minimize waste and control
  costs)
• Build a more customer-oriented ordering/purchasing
  function
• Providing our employees with the knowledge to
  operate new technology