Raising Money: Its all about Relationships

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Raising Money Its all about Relationships!

• Presented by Jennifer Johnstone, VanCity
  Community Foundation
• October 14, 2004

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Three Cs of Fundraising

• Concern
• Connection
• Capacity
• Some statistics on giving in Canada

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Definition of Philanthropy

• The Association of Fundraising Professionals
  (AFP) Dictionary provides two definitions of
  philanthropy
• Love of humankind, usually expressed by an effort
  to enhance the well-being of humanity through
  personal acts of practical kindness or by
  financial support of a cause or causes, such as
  charity (for example, the Red Cross), mutual aid
  or assistance (service clubs, youth groups),
  quality of life (arts, education, environment),
  and religion.
• Any effort to relieve human misery or suffering,
  improve the quality of life, encourage aid or
  assistance, or foster the preservation of values
  through gifts, service, or other voluntary
  activity, and all of which are external to
  government involvement or marketplace exchange.
    

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Philanthropic Fundraising

• Is mission-based (values and purposes of the
  organization)
• Is initiative driven (driven by the needs)
• Is donor centred helping donors achieve their
  philanthropic dreams
• Is about building life-long giving relationships

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Donor Pyramid Integrated Development Programs

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Gift Cycle
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Relationship Fundraising

• Ken Burnett, UK Fundraiser

Relationship Fundraising a Donor-based Approach
to the Business of Raising Money
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Relationship Fundraising

• Penelope Burk, Canadian Fundraiser

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Donor-Centred Philanthropy
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Relationship Fundraising

• Kim Klein, Grassroots Fundraising

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Ten Most Important things to remember about
Fundraising

• Ask for it
• Thank before you bank
• Donors are not ATMs
• Money comes from people
• People have the right to say no
• Three traits to be a good fundraiser
• Fundraising is not fund chasing, fund squeezing
  or fund hoarding
• Fundraising is an exchange of value
• Its about money
• Plan, Plan, Plan and Work your Plan