Nationally Coordinated Promotion Languages Promotional Materials

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Nationally Coordinated Promotion Languages
Promotional Materials

• A project addressing Strand 6 of the National
  Statement and Plan
• for Languages Education in Australian Schools
  2005-08
• Overview
• Information for Parents
• Information for School Leaders
• Information for Students
• Information for Teachers

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Project Administration

• Funded as a national project through theSchool
  Languages Programme
• AEF in partnership with the AFMLTA
• Supported by peak principal (APAPDC) andparent
  groups (ACSSO and APC)

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Project Aims

• Highlight the intercultural, intellectual and
  vocational benefits of learning languages
• Reinforce existing positive attitudes to
  languages education and assist in culture change
  in schools and school communities where negative
  attitudes exist
• Provide education authorities, schools and
  teachers with promotion and communication
  materials and products for advocacy purposes

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Key Components

• 1. Research
• Recommended addressing 3 overarching community
  perceptions
• Languages are not useful to me right now
• Languages are too hard
• Languages at school are pointless

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Key Components

• 2. Development of materials for target audiences

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A Single Slogan/Catch-Phrase

• Languages Open the Door
• to a Bigger World

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Key Components

• 3. Electronic support materials
• Tailored, online advocacy statements supporting
  promotional materials
• PowerPoint presentation, presenting key messages
  and supporting arguments
• Advocacy strategies for Languages teachers
• Strategies for using the promotional materials
  with target audiences
• Profiles of Languages champions, including
  photos, biographies and quotes
• Links to key Languages advocacy organizations

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Key Components

• 4. Languages Champions
• using popular and successful Australians who
  speak a
• language other than English in their professional
  lives,
• and at least some of whom are male, as languages
• champions

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Major Languages Champions

• Emma Hopkins AFS returnee from exchange
  experience in Japan 2001 represented Australia
  on the Shop for World Youth 2006
• Michael Maniska School Principal, Telopea Park
  School,Le Lycée Franco-Australien de Canberra,
  ACT
• Dr James Bradfield Moody CSIRO Scientist and
  World Economic ForumYoung Global Leader
• Sophie Palavetra speaks Japanese (learnt at
  school and to second year University), currently
  studying Indonesian at ANU
• Major Michael Stone East Timor peace negotiator,
  Australian Defence Force
• Olivia Stratton Master of Gastronomy, TV
  Presenter and former Miss World Australia

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• POSTER
• STUDENTS CLASSROOMS

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• PAMPHLET FOR SCHOOL PRINCIPALS

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• PAMPHLET FOR SCHOOL PRINCIPALS

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POSTCARDS FOR PARENTS
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POSTCARDS FOR TEACHERS Version A
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POSTCARDS FOR TEACHERS Version B
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Phase 2

• The project will deliver nationally coherent and
  consistent promotional materials, thereby making
  available useful advocacy toolsbut the project
  itself is not a campaign.
• A campaign must be ledby non-Languages
  educators