Digital Marketing of DICS Institute of Rohini

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Welcome toDigital Marketing
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What is Digital Marketing?

• Digital marketing refers to the use of digital
  channels, technologies, and strategies to promote
  products, services, or brands to potential
  customers. Unlike traditional marketing, which
  relies on offline methods such as print ads,
  billboards, and television commercials, digital
  marketing focuses on leveraging online platforms
  and tools to connect with a targeted audience.

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What is SEO?

• SEO, or Search Engine Optimization, is the
  process of optimizing a website or online content
  to improve its visibility on search engine
  results pages (SERPs).

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Types of SEO?

• Three Types OF SEO
• White Hat SEO
• Black Hat SEO
• Grey Hat SEO

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What is Black Hat SEO?

• Black Hat SEO refers to unethical and
  manipulative practices used to improve a
  website's search engine rankings. These
  techniques violate search engine guidelines (like
  those set by Google) and prioritize short-term
  gains over long-term sustainability.

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What is White Hat SEO?

• White Hat SEO refers to ethical, legitimate, and
  search engine-approved practices aimed at
  improving a websites visibility on search engine
  results pages (SERPs).

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What is Gray Hat SEO?

• Grey Hat SEO refers to search engine optimization
  practices that fall in the grey area between
  ethical White Hat SEO and unethical Black Hat
  SEO. These techniques are not explicitly
  forbidden by search engines like Google but can
  be questionable and risky if misused.

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What is On page SEO?

• On-Page SEO refers to the practice of optimizing
  individual web pages to improve their visibility
  and rank higher in search engine results pages
  (SERPs). It involves enhancing the content, HTML
  source code, and user experience to ensure that
  the webpage meets both search engine and user
  expectations.

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What is Off page SEO?

• Off-Page SEO refers to all the activities you do
  outside of your website to improve its search
  engine rankings. It focuses on building your
  sites authority, credibility, and
  trustworthiness through external factors like
  backlinks, social media mentions, and brand
  mentions.

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What is Web Traffic?

• Web traffic refers to the total number of users
  or visitors who access a website during a given
  time. It represents the flow of data between the
  internet and your website and is an essential
  indicator of the sites performance, popularity,
  and user engagement.

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Types of Web Trafffic

1. Organic web Traffic
2. Inorganic web Traffic
3. Direct web Traffic
4. Social web Traffic
5. Referred web Traffic

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What is Backlink?

• A backlink (also known as an inbound link or
  incoming link) is a hyperlink that links from one
  website to a page on another website. These are
  important for SEO (Search Engine Optimization).

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What is SEM?

• SEM (Search Engine Marketing) is a digital
  marketing strategy used to promote websites by
  increasing their visibility in search engine
  results pages (SERPs). SEM involves the use of
  paid advertising (paid search) alongside SEO
  (Search Engine Optimization) to ensure higher
  search rankings, better visibility, and more
  traffic to a website.

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What is SMO?

• SMO (Social Media Optimization) is a strategy
  used to increase the visibility of a website or
  brand on social media platforms. It involves
  optimizing social media profiles, posts, and
  content to enhance engagement, build a larger
  following, and encourage social sharing.

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What is SMM?

• SMM (Social Media Marketing) is a form of digital
  marketing that uses social media platforms to
  promote and advertise products, services, or
  brands. The goal of SMM is to connect with a
  target audience, build brand awareness, increase
  website traffic, generate leads, and drive sales
  through strategic posts, paid ads, and engagement
  tactics on social media networks.