digital marketing institute in rohini

1
Advanced Digital Marketing

• Introduction To Digital Marketing

2
What are we going to learn

• What is digital marketing
• Why use digital marketing
• Digital marketing stratergies

3
What is digital marketing?

• Digital marketing, also called online marketing,
  is the promotion of brands to connect with
  potential customers using the internet and other
  forms of digital communication. This includes not
  only email, social media, and web-based
  advertising, but also text and multimedia
  messages as a marketing channel. Essentially, if
  a marketing campaign involves digital
  communication, it's digital marketing.

4
Why use digital marketing?

• One of the biggest reasons digital marketing has
  become so important is the engagement it brings
  you can converse with your prospective and
  current customers, answer questions and resolve
  issues. You can also interact with a wider
  audience, meaning you can do more than just sell.

5
Digital marketing strategies

• Social Media Marketing Platforms. ...
• Influencer Marketing. ...
• Email Marketing. ...
• Content Marketing. ...
• Search Engine Optimization (SEO) Marketing. ...
• Pay-per-click (PPC) ...

6
Thank You