Dental Marketing Services ppt

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MARKETING STRATEGIES FOR
TODAYS DENTIST
By
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Increase Your Business and Profits by Using
Modern Marketing Strategies
Now a days, dentists need to be more than just
good at what they do. They need to stand out
during a sea of competition, and they need to
bring in new clients in spite of tough economic
times.
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Traditional advertising strategiesprint ads,
billboards, radio and TV spotsno longer receive
success they once did. Therefore the dental
practices must take advantage of modern
marketing techniques. Among which, business
websites and Search Engine Optimization (SEO)
are the most effective way for increasing
client base and making the practice more
profitable.
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Client Retention

• To maintain a healthy business, dental practice
  must retain its client base.
• Dental practices can increase their client
  retention by various means, including the
  following
• Branding.
• Build a relationship.
• Email newsletters.

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Digital Marketing Strategies to be Followed
Pay Per Click(PPC) Search Engine Optimization
(SEO) Keywords Websites Visibility Ranking
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Pay Per Click (PPC)
The Pay Per Click (PPC) is a process in which
advertisers pay each time their ad is clicked,
also falls short. The problem with PPC is that
traffic is only directed to your site as long as
you are paying. Once you stop paying, traffic
stops too, but once the client get to know you
then can contact you directly. Furthermore, PPC
does not generate as many visits to your website
as other Internet marketing methods, so lets
have a look at our other strategies as well.
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Search Engine Optimization
Search Engine Optimization (SEO) is the process
of improving a websites visibility in a search
engine's search result. Keywords One way to make
websites visible in search results is to load
webpage content with words that people mostly
use to conduct a particular search.
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Websites
Of course, once your website begins to appear in
search results, it is important to have a good
quality of website. Websites should reflect the
brand of your company . They must be well
structured and designed carefully. Websites
should be easy to navigate and must offer
information that is valuable, clear, and easy to
find.
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Visibility Ranking

• When websites are optimized using SEO techniques
  they will rank more often and regularly in
  search engine result page.
• Visibility is important because the higher a site
  ranks on the SERP list and the more frequently
  it appears on SERP, the more visitor traffic it
  will receive.

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Contact Us
Plot No 6A, 2nd Floor, Club Drive Road Ghitorni,
New Delhi-110030 919968669944 hello_at_teamvarianc
e.com https//www.teamvariance.com/dental-marketi
ng
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Thank You