NIDM-The best institute for digital marketing

1
SEARCH ENGINE OPTIMIZATION
(SEO)
www.nidmindia.com
2
Definition
Search engine optimization is the practice of
increasing the number and quality of
visitors to a website by improving rankings in
the algorithmic search engine results.
www.nidmindia.com
3
SEO
On-page SEO
Off-page SEO
Technical SEO
www.nidmindia.com
4
On-page SEO
On-page SEO relates to the content on your
website.
www.nidmindia.com
5
Meta Description Tags
Header Tags
Title Tags
Content
Keyword Selection
On-page SEO Factors
Alt Tags
Internal Link
6
www.nidmindia.com
7
Directory Submission
Social Bookmarking
Image Submission
Off-page SEO Techniques
Video Submission
Blog Submission
Infographics Submission
Forum Submission
PPT Submission
8
www.nidmindia.com
9
Website Speed
Site Structure
Duplicate Content Issues
Technical SEO Factors
Structured Data Markup
Mobile Responsiveness
10
Thank You
www.nidmindia.com