How Salesforce CRM Transforms Hospitality

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HOW SALESFORCE CRM TRANSFORMS HOSPITALITY
A powerful tool that empowers hotels, resorts,
and other hospitality businesses to create
personalized connections, optimize operations,
and foster lasting guest loyalty
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CHALLENGES IN THE HOSPITALITY INDUSTRY

• Scattered guest data across different systems
• Inefficient communication between departments
• Lack of personalized guest experiences
• Difficulty measuring and optimizing ROI

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THE SOLUTION SALESFORCE CRM FOR HOSPITALITY

• Capture guest preferences, booking history, and
  interactions
• Manage reservations, promotions, and loyalty
  programs
• Track service requests and guest feedback

A SINGLE PLATFORM FOR ALL YOUR GUEST DATA

• Gain insights into guest behavior and preferences
• Track KPIs and measure campaign effectiveness
• Make data-driven decisions to optimize performance

PERSONALIZED GUEST EXPERIENCES

• Real-time access to guest information for all
  departments
• Improved communication and coordination across
  teams
• Increased operational efficiency

SEAMLESS TEAM COLLABORATION

• Segment guests based on preferences and behaviors
• Deliver targeted offers and promotions
• Anticipate needs and exceed expectations

POWERFUL REPORTING AND ANALYTICS
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BENEFITS FOR YOUR BUSINESS
INCREASED REVENUE
IMPROVED GUEST SATISFACTION
ENHANCED OPERATIONAL EFFICIENCY
DATA-DRIVEN DECISION MAKING
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Why FEXLE ?
Tailored Solutions Reservation systems, guest
management, and customized guest
experiences.
Maximize revenue creation Efficient lead
tracking, sales management, and accurate
forecasting services
UAT Ongoing Training resources User forums
Admin guides Installation and User Guides
Effortlessly integration We help hospitality
businesses with seamless and robust CRM
Integration Services
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QUESTIONS ANSWERS
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How does Salesforce CRM help manage guest
reservations and bookings in the hospitality
industry?
A Salesforce CRM helps in

• Room Availability Tracking
• Room Inventory Management
• Automated Reservation Processes
• Integration with Booking Channels
• Payment Gateway Integration
• Reporting and Analytics
• Guest Communication

8
CAN SALESFORCE CRM INTEGRATE WITH other systems
commonly used in the hospitality industry?
Yes, Salesforce CRM can integrate with-

• Property Management Systems (PMS) Integration-
  For example, when a guest makes a reservation
  through the hotel's website, the information is
  automatically updated in both Salesforce CRM and
  the PMS, ensuring real-time availability and
  accurate guest information across platforms.
• Booking Engine Integration- For example, when a
  guest books a room through the hotel's booking
  engine, Salesforce CRM can automatically create a
  new lead or contact record, allowing staff to
  follow up with personalized communication and
  offers.
• Point-of-Sale (POS) Systems Integration- For
  example, when a guest makes a purchase at the
  hotel restaurant or gift shop, the transaction
  data is synced with Salesforce CRM, allowing
  staff to tailor future offers and promotions
  based on guest spending habits.
• Guest Feedback Platform Integration- For example,
  when a guest completes a satisfaction survey or
  leaves a review on a feedback platform, the data
  is automatically captured and recorded in
  Salesforce CRM, allowing staff to analyze
  feedback trends and take proactive measures to
  address guest concerns.

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HOW CAN SALESFORCE CRM BENEFIT THE hospitality
industry?
Salesforce CRM can benefit the hospitality
industry by providing-

• Centralized Guest Interaction Management
• For example, when a guest contacts the
  hotel via email, Salesforce CRM captures their
• inquiry and logs it alongside their
  previous interactions, enabling staff to provide
  tailored
• responses.
• Streamlined Reservations and Booking
• For example, when a guest makes a
  reservation online, Salesforce CRM updates
  availability
• in real-time and sends a confirmation
  email, ensuring seamless booking and reducing the
• risk of overbooking.
• Tracking Customer Preferences
• For example, when a guest indicates a
  preference for a non-smoking room during booking,
• Salesforce CRM stores this information and
  ensures future reservations align with their
• preferences.
• Enhancing Personalized Guest Experiences
• For example, when a guest checks in,
  Salesforce CRM notifies staff of their
  preferences,
• such as room temperature or pillow type,
  allowing them to customize their stay accordingly.

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CAN SALESFORCE CRM HELP MANAGE SALES and revenue
in the hospitality industry?
Yes, Salesforce CRM offers robust sales
management features like-

• Lead Tracking- For example, when a guest submits
  a contact form on the hotel's website, Salesforce
  CRM captures the lead information and assigns it
  to the appropriate sales representative for
  follow-up.
• Account Management- For example, when a guest
  creates an account with the hotel's loyalty
  program, Salesforce CRM stores their membership
  details and tracks their activity to provide
  personalized offers and rewards.
• Revenue Forecasting- For example, using past
  reservation data and occupancy rates, Salesforce
  CRM can predict future revenue for specific
  periods, helping hotels plan their pricing
  strategies and allocate resources effectively.

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THANK YOU
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