Artificial intelligence Einstein Salesforce

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What is Einstein ?

• Salesforce has positioned Einstein as the AI for
  CRM. It is not at all a global AI tool. It is
  about providing insights for the CRM users. It
  applies only within the context of the CRM and
  the data related to it. This data can be of any
  of the types - integrated ERP or a centralized
  layer of data.

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What is not Einstein ?
Einstein is not

• Einstein is not at all plug-and-play in nature.
• Its elements must be trained with data so as
  enable its model to produce the accurate results.
• Einstein is both a platform as well as a product.

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How an Use Case on Einstein can help a
Salesperson ?

• Einstein helps the sales professionals to quite
  an extent in the following ways
• It can automate all the tasks that traditionally
  takes a lot more of time. This leaves the end
  users with lot more of a time - for closing the
  deals.
• It offers to track the prospects with automation
  features like predictive lead scoring.This will
  convert the lead into a customer - with
  prioritization of schedule.
• Einstein also helps in doing all those activities
  such as competitor dealings, company history as
  well. It will provide some suggestions based on
  the outcome of a sales meeting or where is the
  sales person right at that time.
• It is expected of Einstein to predict the outcome
  of the interaction with the client - even before
  the sales call is made.

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Salesforce is trying to build the worlds
smartest CRM and this is made possible by
Einstein making use of latest technologies like
machine learning, deep learning, natural language
processing (NLP) as well as predictive analytics
and smart data discovery.

Why Salesforce has opted for Einstein?
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What makes Einstein different ?

• We have already told that Salesforce is based on
  deep learning and predictive analytics. Both
  these require huge amount of data sets so as to
  provide you with the right kind of insights. The
  fact that Salesforce has a wide base of customers
  which definitely helps.

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Einstein Products

• The Einstein products mainly consist of the
  following buckets and these are
• Out-of-the-box apps
• Point-and-click solution
• Programmatic Services

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Out-of-the-box apps

• These are apps that exist for each and every type
  of Salesforce Cloud. These are pre-built
  solutions - to be turned on by the Salesforce
  admin - in the Org.

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Point-and-click Solution

• This is a solution that is fully configurable by
  the System admin but as a prerequisite requires
  some model creation and training. It incorporates
  Prediction Builder.

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Programmatic Services

• In the programmatic services, are those what can
  be termed as super geeky in nature. This is where
  the neural network products and deep learning
  come into play. This has unstructured data - in
  the form of voice, image and languages.

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THANK YOU