Ultimate Event Livestreaming Guide - Studio52

1
The Ultimate Event Livestreaming Guide

• If you invest in the right tools, event live
  streaming is very straightforward. We present to
  you the marketing eco-system for live streaming
  videos and how the numbers are stacking up in
  favour of it
• 12 increase in total live streaming hours over
  a year, from 2018 to 2019.
• 28 of marketers expect to invest more in live
  streaming.
• Ninety-one million subscribers will utilize live
  streaming video by 2024.
• 47 of viewers are streaming more live video than
  a year ago.
• Unleash the power of live video in Event Marketing

2
Witness this. Taco Bell opened a hotel, Game of
Thrones ran a scavenger hunt, and Charmin jumped
in with whimsical restrooms. Organizations across
industries are diving into events and
experiential marketing. Let take the example of
Netflix. Technology has pushed into a new world
where automation rules, which is great to watch
if you want to see a TV show, and Netflix has
something to offer based on your
preferences. However, the human urge for
connection, recognition and interaction is always
there, where experiential marketing comes into
the picture.
So what is happening with event Marketing? Events
may seem like fleeting moments for a finite
number of people, and businesses are now
expanding the shelf life of their events. How?
The answer is with live video. Take the case of
Nikon, for instance. Their marketing team found
it an enriching experience to live stream
sessions online after coordinating with
3
speakers for interviews during a conference. What
was the result? Nikon reached four times as many
people as the entire conference itself. The
Marketing Manager at Nikon believes that if you
are lining a conference with talented thought
leaders, its not much of a stretch of putting a
camera in front of them and broadcast it. With a
modest increase in budget, the best thing is that
you can significantly reach a bigger audience
with such tactics. Effective livestreaming can
significantly enhance audience engagement and
extend your events reach. For ADIPEC 2024,
partnering with a professional events corporate
video service ensures your livestream is
delivered with top-notch quality and reliability.
This approach guarantees that your event is
showcased seamlessly, maximizing impact and
visibility while connecting with viewers around
the globe. A live moment showcases the
imagination and brings people together. Face to
face communication is the best form of
communication, and live streaming creates a sense
of inclusion and connection that is difficult to
replicate with other forms of communication.
4

• Trends of audience expectation for Live Content
• Today consumers are increasingly used to watching
  video content from a computer or a mobile device,
  and their expectations for consuming live content
  will shift that way too. 47 of live streaming
  viewers globally are streaming more live video
  content than a year ago, and those numbers
  continue to grow in specific segments such as
  sports.
• Over 7.7 million Americans live-streamed the
  Iceland-Argentina World cup match -over 20x the
  population of Iceland itself.
• 31.2 million browsers streamed the World-Cups
  early-stage group matches through the BBCs live
  streaming services(61 of the U.K population).
• Viewers live-streamed 560 million minutes of the
  Super Bowl in 2019.
• Marketing Strategies for Live event streaming
  videos
• Live event streaming video is not a trend only
  now, but businesses are starting to notice it,
  with 28 of marketers investing more in live
  streaming in the years ahead.
• Many brands and publishers are already meeting
  this demand by
• Creating behind-the-scenes videos for loyal fans
  and audiences.
• It makes interactions and testimonial type
  conversational videos with customers and social
  audiences.
• They are crafting special product announcements
  and launches.
• They are promoting influencer partnerships or a
  speaker series.

5
If you are looking for Trust Content, event
streaming is the answer. Gone are the days
when you could win over customers with
clever advertising. Buyers now are loyal to
brands that demonstrate purpose, with 62 of
consumers globally saying their ethical values
influence their buying decisions. Live events
and streaming those events are critical
strategies for developing authenticity,
showcasing purpose and building trust with new
and prospective customers. Confidence and
branding go hand in hand, and the confidence
comes from living to the brands promise. For the
Welcome Conference, our promise is Share Inspire
and Connect.Building trust seems like doing
these three things in live video. Live stream
video viewers feel more updated, involved,
informed and excited compared with live TV
viewers. This connection to content has
significant implications for recognition,
affinity and brand awareness. For advanced live
streaming video services for businesses to
elevate their brand awareness, recognition or
even likeability, visit https//studio52.tv/video
/live-streaming. Schedule an expert consultation
now.