New Guide on Virtual Events on LinkedIn

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New Guide on Virtual Events on LinkedIn
Synclarity Digital Pvt LTD
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The COVID-19 epidemic has impacted all aspects of
the world economy. Events to prevent the virus
from spreading have been postponed for social
distancing. Because then activities which could
not be postponed have been held online or
electronically. A variety of tools have been
used as a means of communication, including the
events and live streaming apps from
LinkedIn. LinkedIn extended inside events in May
by adding live streaming capabilities. The new
LinkedIn guide explores how to make the most use
of these tools, and offers a number of tips and
suggestions to help with organizing your virtual
case. 
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The LinkedIn guide demonstrates how to

• Create a virtual event on LinkedIn
• Invite your target audience
• Generate momentum and interact before and after
  the event
• Learn from other businesses that have used
  LinkedIn to host successful events

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LinkedIn provides an overview of LinkedIn Live
and Events, and the specific uses to which each
caters to
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Though, not all sites do have links to LinkedIn
Online. However, there are no specific
requirements defining the pages to access the
option, LinkedIn offers some guidance on the
types of pages more likely to be approved for
Live access

• Brands with engaged communities-Brands that aim
  to reach customers on a regular basis, take the
  time to respond to feedback and build a
  conversation.
• Brands with 1,000 followers-Pages with 1,000
  followers are ideally placed to ensure your live
  stream has an audience. If you aren't at that
  level, you may consider using "Invite to Follow,"
  a function that makes page admins to invite their
  first degree profile connections to follow their
  Page.

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LinkedIn also offers some references on what
types of events on LinkedIn work best, along with
examples of past business functions
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LinkedIn shares a guideline of pointers at each
stage of your event journey to ensure that
promotional opportunities are maximized

• LinkedIn gives some tips at the end of this
  document about the features to come up with
  inside Events.
• Capture registrations that arrive later this
  year, directly on LinkedIn. Collect accurate
  information from your event attendants, use a
  pre-filled Lead Generation Method.
• Follow up with those who participated with
  additional content in your event to keep them
  involved in retargeting to keep your brand and
  your message top of the minds of the attendees. 

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Synclarity Digital Pvt Ltd